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How a good smart fmcg product salesman gets better salary and life?

August 17, 2021 Team DigitalGumma

How do I get into an FMCG company?

What are the different job opportunities in Fmcg Sector?

FMCG is the most stable, constantly evolving, getting bigger and better.

It is a huge opportunity for you to develop and train yourself under pressure in the competitive environment like FMCG. Some famous companies in FMCG that I really want to work there like: Nestle, Coca Cola, Unilever, P&G, ITC, Brittania, Godrej,

Like you find any other job. Reach out and apply.

Depending on your educational background, there are various roles that an FMCG company might offer. Experience mentioned are all just indicative, it really is upto the person.

Basic Graduate : You could start a career in sales – pretty much the hands on the street, the foot soldier. Manages distributors, and relationships with retailers. Typically salaries starts at 15 to 25 k a month. Easy to enter. And a committed, strong person always grows , climbing the hierarchy , managing larger geographies… Sales Officer (2–3 yrs experience), Area Executive / Area Manager (3–15 years experience) , Regional Manager (15+ years), National Sales Manager (20+ years).

Good Business Management Background : Strong person with good aptitude and communication skills and a good mba could get you started in Brand Management. Typically starts at Rs. 6 to 8 Lacs pa as a management trainee, and you start climbing the heirachy – Asst Brand Manager (3 Yrs Exp) > Brand Manager (10 – 14 yrs Exp ) > Group Product Manager / Category Manager (8–15 Years Exp) > Marketing Head.

The person could also start in Sales – as a Management Trainee / Area Manager and move up the hierarchy. Best way to grow is to spend time in both Sales and Brand Management through your career.

Strong Sales Marketing people often grow to lead FMCG businesses as their CEOs.

Chemistry / Science / Engineering / Technical Background: People from this background have a great career too. Chemists / Packaging (Indian School of Packaging, etc ) background could start in R&D and QA Departments of FMCG companies and grow through the hierarchy of the R&D team, rising up to be the Head R&D. Technical people start their career in Manufacturing locations managing production and plants, and grow to Plant Heads.

Commercial Background ( BCOM, CA, CFA, etc) : People from this background can make a career in the Commercial Functions. FMCG companies are wide spread with numerous locations, dealing sometimes with hundreds of distributors, with a strong need for Commercial Functions. People can grow in the system either at Brand Commercial level ( managing Invoicing, claims settlement, local payroll etc) or at Head Office and grow to Head Finance and Controls.

Supply Chain & Demand Planning Functions : In my career, I’ve seen both people with Technical Backgrounds and Commercial backgrounds and sometimes even just Basic Graduates do well. This Function remains a core part of the FMCG system – linking both the Sales and the Supply Teams.

However, one word of advice- fmcg skills sets are unique to its business, best learned on the job; so lateral hiring from other industries is very rare. Best if you can get in early on in your career.

What is it like to work for a major FMCG company in India? What are the skills required for a Fmcg Sales Career?

FMCG provides the brightest employment prospects.

A lot of talented hard working people work in sales for a major major FMCG company (MNC) in India.

A Sales mans life in FMCG sales gets divided in quarters and then months and then week 1 to 4! Its been over 3 years now and that complete month cycle has happened over 36 times! So, in short term, life is fleeting with you chasing the immediate while in long run, you find yourself in the same place as if running inside a giant wheel!

The work in sales teaches a lot specially in terms of team management, understanding emotions and working as a team. It is more about soft skills like leadership, influence,, neogtiation and emotional intelligence then any of the sales curves like NPD, PLC etc in books (at least for sales ppl). Selling soaps sometimes looks trivial adding nothing to the larger scheme of things but the learning can actually be transferred to any domain in leadership position and applied to create value

Life can be great for a sales manager! It is specially the case when you approach the job with eagerness to learn. The job itself is quite fun; I specially liked the mix between working with numbers, people and customers. While it does require strong quantitative skills, it is the hands-on approach that will make you successful. Your customers want to know that you are not afraid to get roll-up your sleeves and help them. As it is a client-facing position, the job can be stressful specially when you are managing large customers. However, it will also help you build client skills, which are valued in every single industry: from Investment Banking to NGOs.

Personal and work life can be as balanced as you want. i.e. you do have a regular hours, from 9 to 6 but you can spend as much time as you want on the job. There will be plenty to do and achieve, specially in the largest companies. If you manage to land a job for the big companies, the salary will be quite good.

In summary, the life of a sales manager can provide you with three things: 1) Valuable learning, 2) a manageable work life and 3) good compensation.

Sales manager is the person responsible for leading and coaching a team of salespeople. A sales manager’s tasks often include assigning sales territories, setting quotas, mentoring the members of her sales team, assigning sales training, building a sales plan, and hiring and firing salespeople. In large companies, sales quotas and plans are usually set at the executive level, and a manager’s main responsibility is to see to it that her salespeople meet those quotas and uphold any policies passed down from above.

Life of a sales manager with FMCG is extremely challenging with all your creative side , Understanding of retails/outlets and understanding of personnel as you have to meet different people who all are in business may be more than your sales experience in total or sometimes even your birth . Satisfying them with your products and services as you play the front hand of the respective company so understanding there needs , challenges and to place your product other than other rival companies product requires enough of good communication skills, Pursuance and creative strategies and tactics.

Thus, I must say its full of challenges , adventures and specially when you get out of you bed and enter to a market “You learn a lot and you implement your best”.

Its not that tough?

A sales manager life should be transparent with his team and sales manger should be build a committed and obedient team. also sales manager should visit his territory many many time as possible.

You know what, its going to be tough. He needs to re-address the priorities in life as sales is a 24×7 job. If he is innovative and up to the challenge by constantly updating his skills, he could be pretty successful and make it really big.

Extensive travel will be required, you will have to spend time in markets visiting the outlets and meeting the distributors / dealers. If you are working with decent companies like HUL, P&G, Dabur or Emami life is good but yes as we know that the pay package is directly proportional with the toil of a profile, salary of a FMCG sales manager will also be on the lower side as compared with the other Industries.

FMCG offers opportunities to have a global career .

What is it like to work for a major FMCG company in India?

How does the career of B-school candidates progress over the years with top FMCG firms like Unilever, P&G, Nestle, ITC and so on?

How can a fresher MBA (marketing) join the FMCG company if they want to make a career in this segment?

What are the advantages of working with FMCG?

Disadvantages also…

How is the work life balance in FMCG sector companies? What is the learning Experience in Fmcg business?

Work life balance is the choice of a person.

Those who are self aware and are organized will strike a work life balance in most of stressful of jobs and those who aren’t self aware and have not set priorities right will always crib about work life balance even in the easiest and most stress free jobs.

Work life balance is easy to maintain when one has prioritized personal and professional life goals.

For an organized person it is much easier to strike a work life balance as such persons guess to their organizing skills always meet personal/professional life goals.

To have a great work life balance one must have a good personal life. An unhappy personal life may drive a person to find meaning in work, thus making him/her a workaholic.

Workaholism disturbs work life balance further.

FMCG sales involves travelling and this means staying away from family for some days in a month.

With smart travel planning and delegation of tasks even in FMCG sales one can strike work life balance.

Which city is best for a marketing job, especially in an FMCG job?

Most of the fmcg firms are based in Mumbai & Delhi NCR. There are very few companies which has itd headquarters in Kolkata, Chennai, Bangalore. The marketing jobs are based out of the head offices, not in the regional offices. In Mumbai companies which are having its head quarters are – HUL, P&G, Marico, Cadbury, Heinz, Nivea, Godrej, Pidilite, Colgate, Bajaj, Parle, J&J etc. You can looka t above options for marketing jobs. You can also find many more companies if you search online. I have mentioned the top companies.

In Delhi NCR there are many good FMCG firms again like RB, Dabur, Coke, Pepsi, Mars, Perfetti, Nestle are top firms in NCR.

Kolkata has Emami, bangalore has Britannia, Wipro Consumer, ITC, MTR.

So by going with above data, Mumbai, Delhi NCR are the top options in terms of opportunities for FMCG marketing. But now a days e commerce is also emerging as the option for marketing, so bangalore offers many options like flipkart, amazon, myntra, nestaway etc. Even e commerce options are available in Delhi NCR also in good numberrs.

It really comes down to what kind of role within FMCG?

If it is about Brand Management, then sure enough, Mumbai and Delhi are the cities with the highest concentration of FMCG HQs and that’s the place to try and get into. Sales, it really does not matter, any place works!

But, early on in your career, be it Brand management or Sales, what matters is that you are able to get your hands into diverse experiences and that’s what grooms a great FMCG guy.

Every geography, every cultural and consumer profile, every product category, every pop strata town (small town, big metro) every distribution channel or partner (rural feeder wholesale or key account management, every kind of distributor) will give you substantial insights that will help become a great manager.

What is the salary of Area sales manager in India?

It depends on which organization you’re working with and what the title means there. It generally is a manager handling a team of 4–6 people with over target of 6–9L per month. The salary generally varies from anywhere between 6–10 LPA depending upon the company. The incentive structure might be different.

In India salary is not at all depends on the title one hold. The Salary of so called Area sales Manager(ASM) depends mainly on following Points

An Organisation standard Salary for such profile.(Major factor)
Candidates last drown salary from previous organisation.
Salary negotiation during intetview
Candidates experience level.
Some of ASMs Salaries in my network varies from 6 lacs to 15 lacs per annum with 4 to upto 10 years of experience

Do FMCG companies pay well? Is FMCG sales a good career? What is the Career Path in Fmcg sales?

How much do FMCG employees make?

Employees at FMCG earn an average of ₹26.1lakhs, mostly ranging from ₹10.0lakhs per year to ₹50.0lakhs per year based on 194 profiles. The top 10% of employees earn more than ₹48.0lakhs per year.

What is the average salary of FMCG?

Average salary of an employee at FMCG is ₹26.1lakhs.

What is the highest salary offered at FMCG?

Highest reported salary offered at FMCG is ₹50.0lakhs. The top 10% of employees earn more than ₹48.0lakhs per year. The top 1% earn more than a whopping ₹50.0lakhs per year.

What are the most common skills required at FMCG?

16% of employees have skills in business development . 11% also know marketing . 10% also know sales .

What are the highest paying jobs at FMCG?

The top 5 highest paying jobs at FMCG with reported salaries are:

Regional Business Manager – ₹44.0lakhs per year
Regional Manager – ₹42.0lakhs per year
Financial Controller – ₹42.0lakhs per year
Cfo – ₹38.0lakhs per year
General Manager – ₹33.0lakhs per year

What is the median salary offered at FMCG?

The median salary approximately calculated from salary profiles measured so far is ₹22.5lakhs per year.

How is the age distributed among employees at FMCG?

41% of employees lie between > 41 yrs . 30% of the employees fall in the age group of 36-41 yrs .

What qualifications do employees have at FMCG?

72% of employees have a PostGraduate degree. 12% hold a Graduate degree.

Which schools do employees working at FMCG went to?

9% of employees studied at Institute of Chartered Accountant of India (ICAI) . 7% studied at Chartered Accountancy

What are the pros and cons of a job in sales?

If you like to help people, sales is a great job. The best sales people help people, vs. “just sell” – and then people buy naturally. Inasmuch, success is always a good thing to experience for any role, and sales success is fun.

Pros

Sales professionals get to travel a lot in their job to meet customers and clients. This becomes a boon for those who love travelling and visiting new places . The icing on cake in case is that all this travelling happens at company cost

Because of nature of their job salesmen get to meet different and varied group of people across different territories which helps in better understanding of basic psyche of people. These meetings soon pave way for good personal and professional relationships in different areas.

These networks in different parts of country or state help in personal and professional life.

High performing and disciplined Sales persons can earn good monetary and other incentives by achieving their assigned sales goals. Thus good performers end up earning more money.

Cons:

Seems good till you are married. After marriage frequent job related travel affects married life. One can not attend social and family functions due to professional demands.

Family life of sales personnel is affected due to frequent business tours. Children get neglected due to absentee fathers in sales. I carry this guilt with me constantly.

Very high job stress. Pressure to deliver results is constant and sales number are visible , quantifiable. Thus job performance of sales people is easy to evaluate.

In corporate world sales guy are less respected than marketing guys.

Travel takes a toll on health in the long run. Eating food outside,frequent travelling during nights all affect health negatively in the long run.

Most of sales professional do not enjoy good reputation in the world due to their perception of being liars and making wrong commitments to buyers to achieve their targets. This perception is right also due to such unethical behavior of most of sales people.

Sales professional are favorite punching bags when revenues slide even due to other than sales related factors and variables.

The churning of sales staff is more as compared to marketing staff as sales performance is more quantifiable due to sales data and other Key Performance Indicators (KPI) being easily seen and measured. Performance of marketing professional is more subjective as KPIs in Marketing are not as quantifiable as Sales

I think the worst con of a sales job is the word “sales” in the name. Sales really is a helpers job, when done right, and has many personal and professional rewards in evolved relationships and experiences when done well. But the word “sales” conjures up thoughts of pushy salespeople, and so this stigma is a bad part.

Of course sales jobs are not as simple as just that, and the best sales people also are hard workers and highly invested is self-study and improvement beyond the job. They are typically highly determined and focused. I don’t think you can be a good salesperson – professional sales – if you do not invest a good amount of time into continual knowledge growth and development, psychology study, and ongoing self-awareness and improvement.