DigitalGumma

Fmcg Brands. Fmcd Consumer Products. Sales & Marketing

FMCG WORLD

How most searched Fmcg sales and marketing words help newbie salesman

Why undestand FMCG sales management?

Consumer-Spending-in-FMCG-products

Sales management is the process of developing a sales force, coordinating sales operations and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

If your business brings in any revenue at all, a sales management strategy is an absolute must. When it comes to managing sales and boosting sales performance for any size of operation, no matter the industry, the secret to success is always precise sales management processes. This starts with a great sales manager who knows how to inspire and lead a sales department.

Fmcg-Salesmans-preparation

Besides helping your company reach its sales objectives, the sales management system allows you to stay in tune with your industry as it grows and can be the difference between surviving and flourishing in an increasingly competitive marketplace.

Whether you’re an experienced or new sales manager, you should be able to evaluate and gain visibility into your current sales force with the following guide to sales management.

Once you have a clear picture of what processes to monitor and how to keep track of them, you’ll be equipped to pinpoint issues early on, coach people before it’s too late and have a better overview of the tasks the team should be doing to increase its sales.

Woke-ads-and-fmcg-brands-

If you’re a FMCG sales representative 

The three key aspects of sales management
There are three umbrellas to manage within the sales process:

Sales operations

Sales strategy

Sales analysis

The process will vary from business to business, especially as you work your way down the line, but operations, strategy and analysis are the three key starting or focal points.

Is it necessary to work as a salesman before taking entry into marketing? Is sales experience helps marketing person to create effective marketing campaign?

Most Ridiculous Business Names Ever

Best market to be working as a salesman:

The best market to be working as a salesman is the one:

 which you associate yourself with the customer’s problem easily and feel passionate enough to go out of your way, to help the customer solve his problem.

Salesmen truly believe in the solution. (what does it mean?)

FMCG-product-Consumer-offer-display

Do you passionately believe that electric powered cars are good for humanity? Do you care about humanity more than anything else? Do you love cars?

Then perhaps you should go sell Tesla products.

Product Doesn’t Matter:

Jordan is wrong. Could you sell water at a gas station, instead of gas?

No.

Consumer-products-and-fmcg-brands.

 An extreme example, but the reality is consumers, business owners, or professionals, make a purchase decision to solve a problem. If a product stops solving the problem, they’d stop selling.

e.g. what problem does a Lamborghini solve? It solves it’s owners need to be:

a. thrilled
b. perceived as who he wants to be.

All-brands-need-to-rework-reinvent-to-survive.

The moment Lamborghini stops being the fastest car in the world and is no longer considered as a rich man’s toy, who needs balls made of brass to drive, Lamborghini would sell much fewer cars if any.

So firstly, remove any impression from your head, that you can sell anything. You can’t, because *selling* isn’t just about shipping a few pieces, but to actually build revenue, which can help sustain a business and grow into an institution one day.

ReLearning-Reinventing-Reworking-maketh-FMCG-salesman

Second Part of the Question: What’s easy to sell?

It’s easy to sell a car, than an enterprise software license. However, I am pretty sure, you care more about how much wealth you can create for yourself, than how easy it is to sell a product.

Therefore, this question, is quite irrelevant to your original question. No matter what you sell, you need to develop skills! If you invest in yourself, if you have found what you want to do, then you don’t need to be worried about whether or not it’s comparatively harder to be a sales man in that industry.

Fmcg-salesman-during-month-end-Yes-I-did-it.

Caution:

Some marketplaces are very reciprocate the broader economic conditions such as real estate, stocks. Therefore, you may want to consider how reciprocatively is your market to economic conditions. However, whenever this risk is higher, the reward is higher as well. So it may not be a BIG problem, if you are a good financial manager; saving well for the rainy days.

It is necessary to very good in ‘understanding’ sales, in order to be good at marketing.

I also think that a lot of people can be very good in sales and that you can learn how to do it a in a very efficient way. Some people are born with it, and some people learn from experience. But that doesn’t mean you’ll be good at marketing.

Innovative-adverting-and-marketing-of-fmcg-consumer-goods.

The thing with marketing is that it not in any way a plain ‘sale’ it is so much more than that. You have to understand how the human mind works, what interest different people in different places and in different age groups, you must think like a costumer, but in a very clever way, you have to think in Marketing Psychology terms!

You have to be always in the ‘game’- get to know all the latest tricks and popular platforms and understand how to use them best for your marketing campaigns – Instagram is a great example since it’s one of the best platforms to use for varies marketing campaigns. So, you have to become a pro and master all these different platforms and seize the opportunities.

Woke-ads-and-fmcg marketing-campaign

Marketing is a rough business, especially because it’s competitive and ever ongoing. Some things in marketing never change, and some methods are so fundamental that the base is almost never changing (let’s call it sales psychology), but some things are ever changing, and you must always keep up.

Difference between Sales & Marketing has been a widely discussed topic for ages.

However, both the functions are critical for the long and short term success of any business.

Both the function drive ROI for a business and depend on each other for the overall success of an organization.

Digital-Marketing

However, the way both the function to achieve organizational goals are different.

Marketing starts with a Consumer | Sales starts with a Product.

Marketing helps an organization understand what a consumer needs | Sales helps an organization understand how to sell a product to a consumer.

Marketing helps an organization develop a product that fits its consumer needs | Sales helps an organization get a customer who will buy an existing product

Marketing helps an organization generate interest for its product among its consumers | Sales helps an organization convert prospects into paying customers.

Digital-Marketing-Basics

The horizon of a Marketing function is Long Term | Horizon of a Sales function is short term.

Marketing is a Pull Strategy. | Sales in a Push Strategy.

Relationship of Marketing function with consumer is informational. | Relationship of Sales function with consumer is generally Transactional.

Marketing is generally one to many | Sales is generally one to one.

Typical marketing activities are Brand Strategy, Consumer research, product development, Advertising, pricing | Typical sales activities are Distribution, retailing, one -one customer interaction, objection handling, product delivery.

I hope the above is clear and helps you understand the difference between sales and marketing.

The bottom-line is:

Both Sales and Marketing are critical functions. One can not survive without the other.

Fmcg-Management-and-Marketing-channels.

What is a sales manager and what does a sales manager do?

Quirky-FMCG-Brand-History-and-names.

The first place to start when answering the question “What is sales management” is understanding the role of a sales manager. A great sales manager is the person who guides your salespeople and is responsible for:

Setting sales goals and quotas

Motivating and mentoring the team

Creating sales plans and workflows

Hiring and onboarding new hires

Organizing sales training programs

CRM and pipeline management

Ensuring coordination with the sales enablement and marketing teams

Overall team management

These are just some of the responsibilities in a sales manager’s job description. Let’s focus on three of the most important tasks a good sales manager excels at: building the team, defining the sales process and reporting.

Digital-Marketing-and-FMCG

Digital marketing plays a critical role for business growth. And digital marketing is important because more and more consumers are online, digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing.

Digital Marketing Is More Low-cost than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.

Ecommerce-companies-and-fmcg-world-over

Digital Marketing Give Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Digital Marketing Help Your Brand Reputation
The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer.

Great-Indian-Festivals-and-Ecommerce-business

Digital Marketing Provide Better ROI
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels.

Why use FMCG  Keyword on Google for keyword research?

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid.  But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. 

Ecommerce-companies-and-fmcg-world-over

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FMCG Distribution

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Ecommerce-physical-store-for-fmcg-goods-supply.
OUTSIDE SALES

FMCG on Google search

Email, voice call

Yellow Pages

B2B

Cold Call

Lead Generation

Insurance Sales

Merchant Services

Prospecting

Sales Leader

District Manager

Wet-sampling-by-Buffet-frozen-food

DOOR TO DOOR SALES

Field Sales

Direct Sales

Knock on doors

Solar

Canvassing

Sampling

Knocking Residents of Apartment

Census

ADT

MLM

Pest Control

Residential Sales

HOME IMPROVEMENT SALES

HVAC

XACTIMATE

Solar

Home Depot

Lowes

Remodeling

Restoration

Wind/Hail Damage

Roofing

Outside Sales

Hunter

Closer

Lead Generation

INSIDE SALES

Inbound

Outbound

Telesales

Telemarketing

Sales Associate

Sales Executive

Debt Collection

Appointment Setting

Phone Sales

Call Center

Sales Representative

LAWN/PEST CONTROL SALES

Cosmetics

Pest

Yellow Pages

Door to Door

Canvassing

Kirby

Cutco

DIGITAL MARKETING/ADVERTISING

Digital

SMM

Social Media Marketing

Internet Advertising

Advertising Sales

New Media

Digital Media

Groupon

Living Social

MERCHANT SERVICES SALES

Merchant Services

Local Businesses

ISA

ISO

Payment Processing

Outside Sales

Hunter

Closer

Cold Call

Lead Generation

Yellow Pages

Heartland Payment Systems

SEO SALES

SEM

SEO

Adwords

Internet Advertising

Local Business

Small Business

B2B

PPC

“Pay Per Click”

Hunter

Closer

Yellow Pages

Outside Sales

PRINT ADVERTISING

Printing

Direct Mail

Newspaper

Magazine

Branding

Promotional

Directories

Print Media

Television

Radio Broadcasting

Sale

BD Business Development

Marketing

B2B Sales

Corporate Sales

Inside sales

Lead generation

Direct sales

Field Sales

Cold Calls

Key Accounts Manager

B2B

B2C Sales

Retail Sales

IT Sales

Pre Sales

General Trade

Distributor Sales

Institutional Sales

Relationship Manager

Internal sales

Experience keywords: 

software sales

medical device sales

sales manager

outside sales

account manager

inside sales

account executive

business development

marketing

lead sales team

territory management

Skills keywords: 

cold-calling

consultative sales

sales pitch development

relationship management

prospecting

communication skills

social media skills

sales leadership

customer success

business development

account management

lead generation

Traits: 

self-starter

ambitious

team player

Customer-focused

competitive

FMCG

Consumer Products
FMCD
Snacks
Personal Care
Consumer Durables
Frozen
Liquor
Sales
Marketing
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Sales Officer
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Two go hand in hand.

Marketing = Generating attention, interest and pre-qualifying buyers. Your marketing must still be held accountable toward making sales or generating leads though.

Or else, you’re simply wasting time and money on ineffective ads.

Sales = Converting those pre-qualified leads into buyers.

Most Searched Sales Related Keywords
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 Are Sales important as a metric to marketing?

The higher the relative sales, the bigger the market share the brand has. Which then leads to better brand image and essentially successful Marketing.

 Are Sales important to have a Marketing career?

.If you are to get into a marketing career, you should know how distribution structure works, what are the touchpoints a marketer can play with in order to increase sales and build a better brand image.

 Is Sales an important thing for a business?

YES. You make a product, you don’t know how to sell. What good is your product? With that said, while Elon Musk is the CEO of various company. He actually is a brilliant salesman! Do you think he’d have achieved what he did if it weren’t for his amazing sales skills?

Fmcg-channel-incentive-schemes

Most Searched Sales Related Keywords
fmcg sales jobs
fmcg sales strategy
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Why is digital marketing important?

 
DigitalGumma-webpage.

Digital marketing provides high quality leads for the business in a cost effective way. It is easy to implement and can target a large audience at the same time. The digital marketing reaches only those customers who intend to buy the product from the online store.

It is good for business that they have to spend less money on online marketing. Otherwise the traditional way of marketing requires a dealer network, promotion in newspapers and hoarding. This method is too costly and don’t provide better results. With the help of digital marketing, small business owners can build their brand in the online market.

Before moving into the digital marketing field, it is required to acquire knowledge in digital marketing. Now business owners can do digital marketing courses in both online and offline mode. There are some best institutes that provide live project training to students so that they can easily work on company projects.

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Team DigitalGumma

A Professional Team Of Over 25 years of experience in Sales & Marketing operations, Channel (Direct & Indirect) Development and Distribution, and Key Account Management in the FMCG Sector. AREAS OF EXPERTISE Sales & Marketing: Conceptualizing and implementing sales promotional strategies as a part of brand building and market development effort. Business Development: Handling infrastructure development of sales & distribution systems and increasing coverage & penetration to have maximum market share. Channel Management: Identifying and networking with financially strong and reliable dealers/channel partners, Super Stockist, C&F resulting in deeper market penetration and reach. Ensuring cost-effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel. Evaluating performance & monitoring distributor sales and marketing activities. DigitalGumma.com website has everything you need to create a fully personalized, high-quality free showcase website. Get the word out about all the amazing things you’re doing. Easily email your contacts or share on social media to tell everyone you know. Sell Anything Anywhere To Anyone. DigitalGumma.com is a business development platform motivated to ideate connect propagate to millions of users worldwide. Create a beautiful, professional web presence. Our expert team members collaborate across digital marketing specialties to produce powerful results. Build your next digital marketing plan utilizing the latest internet technology, explode your online presence with a Fully Managed SEO program, and maximize your profits.

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