Essental tips for selling anything to anybody. 1. The first thing to remember is that you are selling yourself. 2. Listen to the other person more…
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A positive correlation between market share and ROI. Data base shows market share is related to ROI. Specifically, as market share increases, a business is likely to…
Indian retail scenario The urban face of the Indian retail sector has been steadily evolving over the last decade. While the speed and amount of change…
How Brands Were Born: A Brief History of Fmcg products in Marketing today.The History and Evolution of Retail Stores: From Unbranded and Personal Designer to fmcg…
Distributor margin, profit and retail price in FMCG and other industriesNot all distribution margin is profitA manufacturer or supplier, needs to sell products to consumers, have…
Who is the number 1 in FMCG sector in India and world?Fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector with household and personal care accounting…
Why is it important to connect with customers?When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit…
Launching a new fast-moving-consumer-goods (FMCG) product is a process wrought with challenges and notoriously difficult to pull off successfully. In fact, it’s such a treacherous domain…
Today and now, increasing sales productivity is one of the fastest ways to increase sales.In fact, 79% of sales executives say a leading driver of hitting…
The fast-moving-consumer-goods industry has a long history of generating reliable growth through mass brands. But the model that fueled industry success now faces great pressure as consumer…
