August, 2023 - DigitalGumma

Why undestand FMCG sales management? Sales management is the process of developing a sales force, coordinating sales operations and implementing

How Successful FMCG Salesman Starts his Day, a guide

How does one become a good sales executive in the FMCG field? Many sales executives feel that the

What is a PESTLE analysis? From government regulations to cultural trends, the supermarket industry is shaped by many external forces.

Quirky Historic milestones in the FMCG Business. In late 19th-Century Britain a variety of foods became accessible to the average

What is the consumer spend difference between Gen Z, Gen X, Millennials, and Boomers? It’s funny, Gen-X has almost disappeared