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Learn 5 Top Dos and Don’t for Fmcg company sales managers today

Adaptable and dynamic

Usually, managers are put into roles to lead certain projects or business segments that are aligned with their skill sets and experiences in tools.

However, for next-level leadership, It is extremely important to think like a visionary and have a mission and a plan to meet the vision which is aligned with the Board and the founders.

Sales Managers that fail to grow usually have exclusionists as next-level leadership, and not visionaries. The Fmcg company and is as good as the team.

The vision must be inculcated from the founders right to the junior-most employee who will play a major role to play to taking the company to the next-level stage of growth.

Sales Managers are characterised by a constantly changing business environment. It is therefore crucial for a next-line leader to have the ability to modify their ways and be able to implement new strategies quickly to be able to cope with the changes.

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Sales Managers should learn from their mistakes quickly and be able to lead their organisations to success and maintain a competitive edge,

Additionally, they should be self-motivated, self-driven, and have a higher motive for the job.

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Strong decision-making skills

Leaders do not need to be experts in every field, but what you need to be good at is prioritising what problem really needs to be solved and who to work with to make it happen.

One important decision can make or break him. A good leader is one who can keep calm and make important decisions in the face of obstacles. They should be able to foresee the future, make statistics and evidence-based decisions, and if required, challenge the status quo.

For any sales head, while the founder(s) is at the forefront, guiding and leading the team towards the desired goal, it is vital to ensure that there exists a next line of employees, ready to take over whenever necessary.

In fact, about 83 percent of companies believe that it is crucial to develop leaders and create successors, but 69 percent of sales heads believe that their workplaces do not help develop the necessary skills to build leaders.

In most companies, this crucial role of fostering leaders is often overlooked.

As a result, many companies and sales heads have witnessed their doom when an important leader quit the team.

On the other hand, equipping mid-level managers with leadership skills instils in them the confidence and faith that going ahead, the company will trust them with more responsibilities.

Filling the gaps in the leadership pipeline ensures that come what may, there are employees to lead the company in the future.

Thus, next-level leadership means empowering mid-level employees to become the leaders of tomorrow.

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Here are 5 Dos and Don’ts for Fmcg sales managers:

1- Don’t invest time in things, Invest in People:

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Everyone desires to have a good-looking office with all the amenities one can desire. Employers often extend their budget on things that are not required.

As a sales manager you shouldn’t only focus on making your personal workspace beautiful by spending on that space, you should learn to hire employees with the skills you need even tho their salary expectations are high. Not hiring an employee because of the high salary expectation, but spending that money on your workspace can be disastrous to your business. You need to realize the importance of having deserving people in your company even if they cost more because you will always have the option of cutting down your costs on things that don’t matter much and investing them in people who can make a big difference.

2- Don’t Think Your Employees Know Everything. Train Them, Set Deadlines For Them, and Make Them Follow Company Standards:

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You can use this approach:

  • Hire Talented Candidates
  • Make Them Aware of the Company Standards and Train Them
  • Assign Them Responsibilities
  • Continue Training Them and Continue Raising the Standards
  • Expect Results

Remember, candidates can either be a fresher who has no industry experience or someone who has experience working in some other company that follows work standards that may or may not match the work standards of your company so in both cases, proper training is required.

Moreover, it is crucial to set proper deadlines for every employee because if you think they will do all the work on their own you are highly mistaken.

Shed the belief that your employees know everything and they will always deliver and follow the habit of training them and setting proper deadlines for work. 

3- Don’t Make Your Employees Feel Unrecognized and Unappreciated. Appreciate Them and Earn the Respect You Deserve:

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You often remain busy recognizing your own accomplishments and planning for your next step. Little did you realized that your employees deserved your attention and expected you to tell them the 2 magic words “good job”!

When employees start feeling undervalued and unappreciated, they lose their interest in work and they start disrespecting you. As a leader, you lose the game when this happens!

On the other hand, when you are appreciating employees for the smallest accomplishments they make, you are actually making them more confident. Confident employees are happier and more productive.

4- Don’t Do All The Work Yourself. Delegate Low-Level Work and Invest Your Time in Bigger Stuff:

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I am not saying it is not good to be a perfectionist but rather it is sometimes better to trust people in your team and allow them to handle the team single-handedly instead of overseeing every smallest stuff.

This might sound like a big risk but leaders are born to take risks, don’t they?

Realize the fact that allocating your time to develop and manage the senior leadership team and planning for expansion into new markets is the role that of a sales head should be followed up into instead of doing tasks that someone else in your team can do easily. 

5- Don’t Tolerate Poor Performance and Don’t Underutilize Employees. Be Fair and Accept Ideas and Suggestions:

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Being a sales manager does not mean you are there to tolerate the poor performance of employees.

Many times you might feel giving your employees a second chance is the best but this second chance will become third, fourth, and continued till you realize tolerating poor performance converts into a bad habit in the longer run.

Be strict and stop tolerating poor performance.

People who give excuses can’t bring results for the company.

Also, see that you are not underutilizing people in your team. Sometimes people hired for a particular work are seen allocating more than 80% of their time doing completely different tasks.

This ultimately results in poor performance.

 As a sales head, you must be willing to accept ideas that come from your employees. Doing so will make them feel they are a part of a big family.

This will give them confidence and they will work with greater zeal to improve the overall productivity of the organization.

  A sales head is a leader who decides with speed and smartly engages the employees to get the maximum impact.

Identifying a next-level leader

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People’s person  

A good future leader is one with whom the team would love to work and communicate without any hesitation. The team members should be open to them and trust them. Having said that, they should also have the vigour to have difficult conversations, whenever necessary.

The process of creating the next level of leadership is about giving a chance and embracing new ideas, going beyond functional skills, and creating leaders under.

Before a sales manager zeroes in and selects the next level of leadership, it is essential for the founders and the leadership team to identify the employees who best fit the role.

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Tail Piece:

All Salesmen are forged in the furnace of rejection and through time smelted by recognition.

Team DigitalGumma

A Professional Team Of Over 25 years of experience in Sales & Marketing operations, Channel (Direct & Indirect) Development and Distribution, and Key Account Management in the FMCG Sector. AREAS OF EXPERTISE Sales & Marketing: Conceptualizing and implementing sales promotional strategies as a part of brand building and market development effort. Business Development: Handling infrastructure development of sales & distribution systems and increasing coverage & penetration to have maximum market share. Channel Management: Identifying and networking with financially strong and reliable dealers/channel partners, Super Stockist, C&F resulting in deeper market penetration and reach. Ensuring cost-effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel. Evaluating performance & monitoring distributor sales and marketing activities. DigitalGumma.com website has everything you need to create a fully personalized, high-quality free showcase website. Get the word out about all the amazing things you’re doing. Easily email your contacts or share on social media to tell everyone you know. Sell Anything Anywhere To Anyone. DigitalGumma.com is a business development platform motivated to ideate connect propagate to millions of users worldwide. Create a beautiful, professional web presence. Our expert team members collaborate across digital marketing specialties to produce powerful results. Build your next digital marketing plan utilizing the latest internet technology, explode your online presence with a Fully Managed SEO program, and maximize your profits.

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