How top hospitality industry words usage can guide newbies to success
How will you ensure a successful career in the hospitality industry?
- The hotel industry thrives on location.
- Keep an eye on those reviews.
- Generate great leads.
- Give customers an innovative experience.
- Keep your guests safe.
- Communicate, communicate, communicate.
- Give managers flexibility.
- Be observant.
What is the definition of the hospitality industry?
Hospitality has dozens of different definitions, but it can be broken down to the act of making someone feel welcome, usually through entertainment and comfort. So what is the hospitality industry? It includes many businesses that fall under this large umbrella, such as hotels, motels, resorts, restaurants, theme parks, and much more. If you’re not sure whether or not a business is considered part of the hospitality industry, ask yourself these questions:
- Does this establishment serve food or drink?
- Is customer experience a top priority?
- Does the business make money through services more than goods?
Another way to better understand hospitality is by looking at The Big Four: Food and beverage, travel and tourism, lodging, and recreation. The food and beverage category includes restaurants, bars, and lounges. Travel and tourism covers airlines and travel agencies. Lodging can be anything from hotels to AirBnBs. And recreation usually means activities such as golfing, fishing, and tennis.
What is the goal of the hospitality industry?
The goal of the hospitality industry is to provide customers with an enjoyable experience. Whether that enjoyment comes from eating a good meal, relaxing in a luxurious spa, or getting a good night’s rest away from home, making sure each individual guest is taken care of is paramount.
1. Hospitality Services Assistant
Duties: Managing staff, streamlining communication, improving the guest experience
A hospitality services assistant (sometimes called an aid) will serve customers, families, and upper-level staff to ensure smooth day-to-day operations. They may also help with brand-specific projects such as recruiting and training interns or finding shift covers for front-desk staff when someone calls out sick. They can be found in universities, medical centers, hotels, and many other related places of business that need guest coordination plus staff oversight.
2. Front-Desk Clerk
Duties: Booking appointments, answering the phone, providing great customer service
Also known as a guest service agent, a front-desk clerk is client-facing, often giving new customers a first impression of the business as a whole. Their positive attitude, organization abilities, and communication skills help them succeed. Front-desk clerks are found in hotels but they can also be found in places such as doctor’s offices, spas, and gyms.
3. Restaurant Manager
Duties: Maintain food safety guidelines, train staff, record payroll information
No matter if they work in fast food or fine dining, restaurant managers oversee staff, safety, and finances, as well as daily operations. They are typically found working six or seven days per week with Mondays and/or Tuesdays serving as their only time off. Restaurant managers must perform well under pressure despite working late nights, dealing with the personalities of both staff and customers, and spending time in an environment that typically has alcohol, crowds, and a lot of noise.
4. Event Server
Duties: Event setup, buffet or tray pass food distribution, guest assistance
Event servers prepare, run, and clean up after events. These events can range from corporate holiday parties to private dinners to weddings. Like servers at a restaurant, they must be trained or certified in food handling in accordance with state and local laws. Unlike restaurant servers, they hardly ever work the same event twice as most are one-time affairs. This means event servers must be flexible and organized enough to adapt to a new environment every time they work.
List Of The Top Keywords(Jobs) In the Hospitality industry:
- Back Office Operations
- Banquet Operations
- Brand Management
- Budget / P&L
- Catering
- Client Needs Assessment
- Club Management
- Competitive Analysis
- Concierge
- Customer Service
- Event Coordination
- Facility Management
- Food and Beverage
- Food Sanitation
- Front Desk Operations
- Guest Retention
- Guest Services
- HACCP
- Health & Safety
- Hospitality Management
- Housekeeping
- Human Resources
- Inventory Planning
- Kitchen Operations
- Maintenance
- Marketing
- Meeting Planning
- Menu Planning
- Multi-Unit Operations
- New Product Development
- Occupancy
- Portion Control
- Pricing
- Procurement
- Program Management
- Promotions
- Property Development
- Property Management
- Regulatory Compliance
- Reservations
- Resort Management
- Revenue Projections
- Server
- Service Management
- Training & Development
- Travel and Tourism
- Vendor Management
- Workflow Management
5. Hotel General Manager
Duties: Oversee daily operations, manage hotel finances, coordinate and train staff
A mix of management and hands-on work, a hotel general manager is responsible for the success of a hotel property. Their work involves wearing several hats as they handle everything from business planning to sales to solving customer complaints. They establish customer and revenue goals as well as plans for how their team will hit them. A hotel general manager must be flexible, smart, and willing to work when others normally wouldn’t, like on holidays.
Hospitality Industry Terminology, Definitions & Jargon
If you were to sit in on a hotel’s revenue management meeting, it might sound like the meeting participants are speaking another language. Acronyms, abbreviations, metrics and jargon.
Occupancy: The percentage of rooms occupied during a given period of time. For example, if your hotel has 80 rooms, and 71 of them were occupied last night, then last night’s occupancy was 88.75%.
Occupancy = Rooms Sold / Total Number of Rooms
ADR: ADR, or average daily rate, is simply the average rate sold during a given period of time. For example, if a hotel booked 71 rooms last night, and the total room revenue was $6745, then last night’s ADR was $95.
ADR = Total Room Revenue / Room Nights Sold
RevPAR: An abbreviation for Revenue Per Available Room, this metric is calculated by multiplying the occupancy percentage by the average daily rate (ADR). For example, if your occupancy was 88.75% and your ADR was $95, then your RevPAR would be $85.31.
RevPAR = ADR x Occupancy %
RevPAR Index: RevPAR is a great metric to determine how a hotel is doing today versus yesterday or compared to last year, but what about the hotel’s performance against the market? RevPAR index compares a hotel’s RevPAR to the RevPAR of a set of other hotels.
RevPAR Index = Hotel’s RevPAR / Total Sample Set RevPAR
CPOR: This metric stands for Cost Per Occupied Room, and it’s calculated by adding up all of the expenses associated with a booked room, including housekeeping, utilities, laundry.
Compset: Compset is short for Competitive Set, which is a group of approximately 4-8 hotels that your hotel views as close competitors. Typically, compset hotels are located in the same area, offer similar amenities, and sell similar rates.
Chainscale: With so many hotel brands on the market today, Smith Travel Research’s chain scales organize them into quality classifications which represent roughly the same level of service and amenities. The chain scales are Luxury, Upper Upscale, Upscale, Upper Midscale, and Economy. For example, Four Seasons falls in the Luxury category, Residence Inn is Upscale, and Econo Lodge is Economy.
The Hospitality Industry
When looking at tourism it is important to consider the term hospitality. Some define hospitality as “the business of helping people to feel welcome and relaxed and to enjoy themselves.”7 Simply put, the hospitality industry is the combination of the accommodation and food and beverage groupings, collectively making up the largest segment of the industry.
Hotel Types
Hotels are typically referred to by hotel type or other classifications. Hotel type is determined primarily by how it will function and what amenities will be included within the property. Size, location, service levels and type of business or targeted market segments are additional classifications. Industry also classifies hotels by chain scale…separating hotels into categories determined by their average daily rates. Various ownership structures and brand affiliations also differentiate hotels.
Hotels may be classified on a number of different variables. Type of Hotel: There are numerous classifications by hotel type including all-inclusive hotels, all-suite properties, B&B/Inns, boutique, convention/conference centers, condo hotels, resort, extended stay, full service, casino, limited service and timeshare properties. Size and Complexity: A hotel can be classified by the number of guest rooms it has; hotel sizes can range from a small boutique hotel with fewer than 50 rooms to a large resort hotel with more than 1,000 rooms. The complexity of the hotel is determined by the volume and number of additional revenue generating functions such as the square feet of available conference space, number of F&B operations and additional services and amenities like pools, fitness centers, spas, golf, etc.
Location: The location of a hotel can also determine the type of guest served. An airport hotel may be very different from a city-center property in an urban environment, or a remote island resort or a small quaint bed and breakfast located on top of a mountain. Hotels that specialize in conferences, may locate near entertainment destinations like Goa or Nainatal parks to provide pre-post conference activities for attendees.
Service Level: The level of service provided is also a key variable, ranging from an inexpensive budget or economy hotel, (Limited or Focused Service Hotels) which may have limited services and amenities, to upscale and luxury hotels (Full Service Hotels) with many services and a wide range of amenities.
There are several other industry related organizations, such as Forbes and AAA which provide Consumer Ratings for individual hotels….another form of classifying a property. Forbes has traditionally awarded 1 to 5 “Stars” and AAA, 1 to 5 “Diamond” ratings. Additionally, many social media applications like Trip Advisor offer hotel property ratings to consumers.
The food and beverage sector is commonly known to industry professionals by its initials F&B.
The F&B sector grew from simple origins to meet the basic needs for food and beverage services to increasing demand for unique experiences and broader options.
As the interests of the public became more diverse, so too did the offerings of the F&B sector.
The increasing awareness and demand for organic, sustainable, local or craft options as well as special dietary needs in food and beverage continue to challenge this industry.
In addition, in order to better attract and serve a diverse array of diners, the F&B industry now consists of a variety of segments.
What is hospitality in hospitality industry?
What is hospitality industry summary?
Convention and Event Management
Meeting planners may be independent contractors hired to facilitate the planning process, work directly for the company full time to coordinate their meeting, or work for hotels, conference centers and event venues directly.
- The various tasks involved in meeting and event planning include:
- Conceptualizing/theming
- Site inspection & selection
- Logistics and planning
- Human resource management
- Security
- Marketing and public relations
- Budgeting and financial management
- Sponsorship procurement
- Management and evaluation
Event Categories
Mega Events
A mega-event is a large scale, highly prestigious event such as the Olympic Games, the FIFA World Cup, or a global economic summit.
Special Events
A special event is a one-time or infrequent specific ritual, presentation, performance, or celebration.
Hallmark Event
A hallmark event is a unique event that is often identified with the location where it is held, like Carnival in Rio de Janeiro or Oktoberfest in Munich.
Festival
A festival is a themed public celebration that conveys, through a kaleidoscope of activities, certain meaning to participants and spectators.
Local Community Events
A local community event is generated by and for locals; although it may attract tourists, its main audience is the local community.
How To Speak in Restaurant English For Better Communication.
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The Tourism industry is the largest industry in the world with significant benefit and costs to a region. The global competition for the tourism dollar is significant between countries.
Hotels vary significantly in size, quality, purpose, chain affiliation, and ownership. The complexity of the operation and leadership vary as well.
Food and Beverage is made up of a wide variety of restaurant types from QSR, Fast Casual, Fine Dining and Ethnic. Institutional food service in business, hospitals, education, parks and concessions are a significant part of the Food and Beverage industry.
Tail Piece:
The evolution of tastes and consumer expectations in food and beverage continue to provide opportunity and challenges in the industry for ethnic sustainable, organic, local, craft, and other unique experiences.
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