How Omkar Packaged Drinking Water is top Distribution opportunity in Karnataka
BUSINESS OPPORTUNITY # Distributorship For Omkar Packaged Drinking Water.
Hoo-hah! Hey hello, did you know, eighty per cent of our metabolism contains water?
Now you know why 90% of human diseases are water borne and affect our body.
Water the fountain of all life, is also the cause of much misery. While we discuss here, in India
Contaminated water perennially continues to affect millions with diseases such as diarrhoea, Dysentery, typhoid, jaundice and gastro-enteritis and Microbiological-Bacteria / virus, dissolved impurities – chemical, Imbalance of Mineral Content to the human body.
While Water can Save Lives… It can also take Lives away.
But long ago (2003) In Hubli now Hubballi a silent revolution had already begun…
Sankeshwar Minerals Pvt ltd manufacturers of Packaged drinking water, led by Sri Dayanand B Sankeshwar and Sri Ravindra D Sankeshwar has ensured safe drinking water available to the North Karnataka Populace. Having recognized very early in the days the need of pristine water in a healthy life, Today the people of North Karnataka relish the experience of the ultimate pristine water, every moment they quench the thirst. “Omkar” Packaged drinking Water has become the symbol of purity.
HOW IS BOTTLED WATER DIFFERENT FROM TAP WATER?
Consistent quality and taste are two of the principal differences between bottled water and tap water. While bottled water originates from protected sources – largely from underground aquifers and springs – tap water comes mostly from rivers and lakes.
Another factor to consider is the distance tap water must travel and what it goes through before it reaches the tap. In compliance with international regulations, bottled water is sealed and packaged in sanitary containers.
If a bottled water product is found to be substandard, it can be recalled. This can’t happen in case of tap water.
According to regulations in the US, when bottled water is sourced from a community water system the product label must state so clearly. However, if the water is subject to distillation, de ionization or reverse osmosis, it can be categorized that way, and does not have to state on its label that it is from a community water system or from a municipal source.
Processing methods such as reverse osmosis remove most chemical and microbiological contaminants.
Marketing Research on Packaged Drinking Water
The Rs. 9600 crore bottled water market is witnessing hectic activity with many players entering the fray and still more to come. Part of the fast moving consumer goods (FMCG) sector, bottled water is the segment to have shown phenomenal growth of about 19 per cent in the recent year.
The market is expected to continue to grow at a healthy clip. In fact, in the last few years, there has been a doubling of growth. Major players include Parle Bisleri, Parle Agro, Coca Cola, PepsiCo, and among domestic players UB and Britannia.
The success of bottled water could be attributed to two factors. First, it has been an underdeveloped business for a while now and, second, soft drink manufacturers have priced themselves out by a long shot. The prices of soft drinks have, in fact, doubled in the last ten years and this has happened because the price of concentrates has shot up during this period.
With over 200 players jostling to be the thirst-quenching favorite of the Indian consumer, the business is growing at a rate of over 19 per cent annually. The country’s bottled water business is estimated to be around Rs. 10000/- crore, of which the branded market accounts for Rs. 7000 crore and about 700 million litres in volume.
India’s 1 billion plus population needs between 1-2 billion litres a day. More than 200 brands of bottled water are being retailed across the country. An estimated 850 million liters of bottled water is bought every year.
OMKAR WATER Mission
Our mission is enduring. It also serves as a purpose of our company.
To become India’s most premier consumer product focused on packaged drinking water
To create values and make a difference.
Packaging Process:
Our Mineral Water Packaging and bottling process is performed following the certified quality standards norms and guidelines of Portable Water Package experts, which separates us from unorganized competitors in the same field. We employ highly qualified and experienced professionals perform rinsing, filling, capping and labeling operations to ensure purity and satisfaction of the customers.
Filling:
Bottles are fed by an air conveyor from the blowing unit directly into the in-feed of the RFC. The RFC equipment is neck run and it boasts of a mono block unit, which means that every bottle is held by the neck automatically while being inverted, rinsed and sprayed with ozonated water at 2 bar pressure. After draining, the bottles are re-inverted and transferred to the filler. At the filler, these bottles are straightened up and gradually lifted to the filling valves which open only when a bottle is placed under them. Filling is then done systematically through gravity.
Capping:
After completion of filling process the bottles are transferred to the capping section. Here ozonated-water rinsed caps are screwed on the bottle with uniform torque. Since our water is ozonated all product contact parts are of 316L grade stainless steel and the rubber parts are of EPDM. (All components are water lubricate above the table top.)
Labeling:
From the capping section the bottles are directly sent to the labeling section. All Mineral Water Bottles are labeled on a hot melt reel feed BOPP labeling machine. This machine allows each individual bottles to be spaced out and fed to the labeling station where precisely cut labels with a strip of hot melt glue at the leading and trailing edge, get rolled around the bottle. These labels are fed into the machine in a roll form too.
Quality Check:
For quality testing, the bottles will go through manual check up of each bottle for any leaks or breakages. They are then packed into sturdy cartons which are dispatched to the market.
Distribution Opportunity In Karnataka:
Omkar Mineral Water
It’s obvious that availability holds the key to the market. For any product to
be successful the distribution system has to be really good. Large tracts of gaps in Karnataka have to be explored by the national brands, which explains the proliferation of smaller brands.
OMKAR’s strategy is to build a direct distribution system at an all Karnataka level and that means serious investment In company owned infrastructure, Sales Force, trucks and carts. VRL with its wherewithal would make it the largest fleet owner in the country. OMKAR has around targeted 33434 retail outlets in Karnataka with about 12,818each in the North and 20616 in South Karnataka. It is intended to be increased this number two folds in order to expand the brands reach.
The company will invest aggressively to seize the market share
and hire sales team and lead the product category.
MARKETING MIX
The set of controllable tactical tools- product, price, promotion, and
place (4 Ps), that the firm blends to produce the response it wants, in
the target markets.
The 4Ps
Product
The main product of the company by the name of
OMKAR Mineral water. Other than mineral water the company has also
the soda water under its brand name called the OMKAR Soda Water.
The main challenge facing the company or any other player in this
mineral water industry is that there is no scope of invention and
innovation in the product, which can be added as the additional
benefits of the product. However this mental block will soon dissolve with the launch of a New Product .
Place
Place stands for the company activities that make the product
available to the target customers. To make the product available to
the target consumers a good distribution network has to be there to
support the good quality of the product. Here in the case of the
mineral water industry the distribution network is the important factor
in being competitive and the catch lies in making water available to
maximum number of places in the country.
DISTRIBUTION NETWORK:
Small-scale players build their sales by piggybacking on the
generic category built up by OMKAR. It’s a battle that OMKAR can win by sheer distribution muscle. One of the reasons why OMKAR is running
strong in this industry is its strong distribution network built over the
years since its inception. Further, OMKAR plans to increase its
distribution network in the south and North Karnataka.
Prices for following packaging variants.
(AN ECONOMIC FACTOR AFFECTING THE BUYER’S BEHAVIOR)
Price is the sum of values that consumer exchange for the benefits of
having or using the product or service. Price is the only element in the
marketing mix that produces revenue. All other elements represent
costs.
In India, where the majority of the population comprise of the middle income group and lower income groups it is not hard to understand
that pricing is one of the most important factor in the buying
decisions.
OMKAR has met the expectations of the consumers in terms of pricing
the product and also making the product available in variations of
litres, making OMKAR both convenient and affordable. The company is
following a very aggressive pricing. Its product is available at a very
reasonable price.
1.2 Ltrs Rs. 10/-
2 Ltrs Rs. 20/-
5 Ltrs Rs. 40/-
Promotion
Modern marketing calls for more than just developing a good product,
pricing it attractively, and making it available to the target customers,
companies must also communicate with their customers, and what
they communicate should not be left to chance.
A Company’s total marketing communications program- called its
Promotion Mix consists of specific blend of advertising, personal
selling, sales promotion, and public relations tools that the company
uses to pursue its advertising and marketing objectives.
ADVERTISING CAMPAIGN:
While designing the advertisement campaign, it is necessary to keep
in mind the opinion leaders. Youth are the opinion leaders of the
present time. And thus it becomes necessary to design the campaign
keeping the youth in mind. The opinion leaders would further trickle
down the message to the less active members of the society.
This is exactly what OMKAR is doing. OMKAR will start an
advertisement campaign stressing the point of purity and flaunting the
patent right the company has over the idea. The company
has tried to put the message across louder, by using the ad campaign
that catches the eye of everyone, specially the youth.
CONTENT OF THE CAMPAIGN:
OMKAR that was looking for a differentiator decided to make the
breakaway seal the symbol of purity. The tamper-proof seal was
developed, around which the communication will be focused. The
campaign stresses the safety provided by the breakaway seal by
illustrating the ease with which conventionally sealed bottles can be
refilled and recycled.
The objective with the campaign would have been to highlight the
tamper-proof seal and create doubt in the consumer’s mind of the
purity of the other brands. That is, OMKAR is the only one that
guarantees purity and keeps you Safe and Healthy
STRENGTHS
Old and famous brand name
Better packaging
Effective distribution network
Famous as pure & safe among consumer
Good product mix
Frequent quality checking
Much used by corporate world
Better management
Give regular follow up to distributor
Indian image
Better sales force
Sponsoring Of various cultural programmes
Better visibility
Good incentives to dealers And Distributors.
And The Saga Continues…”Omkar” a brand trusted for more than 15 years.
Trade Enquiries Solicited.
Sankeshwar Minerals Private limited.
2nd floor, Giriraj Annexe, Circuit house Road.
Hubballi-580029. Karnataka, India.
www.omkarwater.com Call 97397 66666
Curated By Team DigitalGumma.
admin@digitalgumma.com +91-9449813121
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