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What top difference between Fmcg poster banner and billboard salesman must know?

Poster as well as Banners are advertisement tools for an organization. Both of them serves their company a helping hand in marketing. Purpose of posters and Banners may be one but they differ in nature.

POSTER is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text


While BANNER post with logo on it without any details unlike fliers and poster.

A poster has pretty pictures in it with mostly titles about a band or something and it comes in big sizes


And a banner contains just a design that its also small in sizes and maybe a title or a quote on it.

printed on paper
contains graphics and text ( can be fully graphic or fully textual , contain more information)
stuck on the wall or any other surface


printed of cloth
contains a slogan, logo or a short message ( less information)
suspended/hung about a support


There are a few key differences between posters and billboards. The first is that posters are typically smaller and hung in places where people will be walking by for an extended amount of time—think of a poster on the side of a building, or the bulletin board in your school’s cafeteria. Billboards, on the other hand, are larger and often placed in areas where people don’t expect to see them—like in front of gas stations or on roadsides. This allows advertisers to catch people’s attention in unexpected ways.


Another difference between posters and billboards is what they’re made of: while posters are usually printed on paper that can be easily torn down and thrown away, billboards are usually made out of materials like metal or wood that make it harder for people to remove them from their locations once installed there permanently.

Here are some of the billboards that I’ve found particularly memorable due to the creativity and light sense of humor injected in them. You might find them offensive, funny, stupid or bold… one thing is certain though – they are memorable.

Lyft – Stuck in a traffic jam

 Audi – Mordor; 4 rings to rule them all

 Mercedes Benz – 100 years of competition


Adidas – In a Refrigerator?

Woke-ads-and-fmcg marketing-campaign

 O’donovan’s Irish Pub – Flirty Waitresses

 Garage Lemonade – An ad so dumb

 Heineken – Reflection

 Los Tacos – Authentic Mexican Food

Great design wins, every time.

Both Bus stop advertising and billboard advertising are good at their place . Here is the detailed explanation of both for better understanding .

A bus stop advertising , for instance, is an affordable stationary advertisement located at bus stops. For that reason, it’s suitable for specific audiences and works amazingly for small local business. Your family restaurant, bakery, pharmacy, etc., can make good use of bus shelter advertising so people can recall your brand (address, working hours and phone number) later….


 About advantages

Bus Shelter Ads Are Always On. They work for you 24 hours a day, 7 days a week.

Bus Shelter Advertising Offers Great Visibility. Drivers, pedestrians and bus riders all will see your ads.

Bus Shelter Ads Provide Multiple Impressions Per Prospective Customer.People passing by on a regular basis are bound to notice your ad.


Bus Shelter Ads Give Precise Geographic Targeting. If you do business locally and want to target local consumers, there’s no better advertising vehicle.

You can also be creative while advertising on bus stops , here is some examples –


Charts are portable and are often stuck on walls in offices, classrooms, and at home, whereas billboards feature outside, detailing advertisements and suchlike.


Billboards (Roadside Hoarding) are usually permanently planted in the ground or on a building. A billboard then has a message applied to the ‘board’ which can be changed by applying another on top of the existing board. An electronic billboard has a screen which changes often. You find billboards along most highways and on some large stores in major cities.


Why indoor and outdoor banners are necessary for fmcg business?


Promotional banners are a great way to attract attention and increase the visibility of your business. They can be placed on billboards, on your website, or in your social media feeds, and they can be of any size. However, you should keep the following in mind when using promotional banners:

 Keep the colors and images simple.

Make sure that you have the right content and that it is compelling.

 Place the banner on your website, on social media, and in emails.


Why should we use vinyl banners to promote fmcg businesses?

If you live in a Metro City , you can check bus shelter types and find the one best for you. It is the truth that nothing can replace a well-designed sign as a business promotion tool. The right vinyl banner service will work on suitable signs for their customers’ needs. Choose one that delivers high-quality signs at a reasonable cost.
Hanging in a central location in your establishment, a two-sided banner is highly effective. For example, a banner placed above a central bar in a lounge could let the entire place know about the drink special or upcoming events.

Such large format print could be placed in front of your business so that it is easily seen by traffic going both directions. They also work extremely well for organizations that represent themselves in parades. A bright, descriptive printed display will really get noticed.


Billboard advertising –

Billboards are a popular means of advertising located outdoors, often near an interstate or highway. Various types of business and organizations advertise on billboards, including churches, restaurants and retail shops. Although billboards have changed dramatically over the years, their purpose has remained the same.

 About advantages 

People see it. Billboards are strategically placed along busy roads and intersections, which means people will always be looking at your large and eye-catching display.

Always working.You could pay to run an ad on the radio or TV, but the price only guarantees your commercial is played a few times a day. Conversely, a billboard is always working 24/7.


Customized location.Because billboards are everywhere, you usually have your choice of where you want to put your message.

Builds brand awareness.Billboards aren’t very effective at getting a response, like having customers visit your website or call your store, but they are incredibly powerful at building brand awareness.


Targets a variety of customers.Billboards allow companies to reach a huge variety of customers with a single advertising tactic.

Here are some examples –

Why would we use Flyers, Banners for Consumer product business?

If you’re considering adding flyer advertising to your marketing mix, follow these 7 tip to get the most bang for your buck.

Use a Bold Headline. …

Be Human. …

Use a Call-to Action. …

Ask Them to Pass it On. …

Use Both Sides. …

Test. …

Proof Before Submitting Your Order.


What are the benefits of banner and sign for business?

Retractable banners offer an excellent way for you to promote your goods and services. They are visually appealing, and the audience that you want to attract will notice them almost instantly. They come in all sizes, colors, and designs, and you can easily customize them to suit your needs. They’re very cost-effective as well.


They can be used for a variety of purposes, and they also give your company the advantage of flexibility. For example, you could use them on special occasions, such as trade shows, exhibitions, or conventions. You can even have a few made up, to give away as freebies during those special events. No one is going to resist looking at the banners as long as it’s there and it has an attractive design and makes sense to them.

How do banners work in internet advertising?

Banner ads are of differnet types based on their location or size.

When a customer visits the specific page, it is counted as one view. It doesnt take into account whether the consumer has interacted with it or not.The client pays the host based on the number of views usually called as CPM(cost per mille)


How much does it cost to advertise on Internet banners?

The Range of Web Banner Ad Rates in India

Currently, (on Google AdWords) the general banner ad rates in India range from around Rs. 17 to around Rs. 8638 for CPC, and from around Rs. 17 to around Rs.40


What’s the conversion rate of internet banner ads?

The average click rate in the US on a display ad is 0.8%. That’s barely above a rounding error. When you factor in that according to Goldspot Media, 50% of clicks on ads are accidental, the numbers start to stack up against you quickly. By these numbers, the average banner ad only gets 4 people out of every thousand to do anything remotely valuable, and the sites still have to convert them from there.

That means that at best, 99.6% of people who see these ads come away with a neutral or negative view of the ad and the brand that places them. Many companies would be better served by putting their display budget in barrel and lighting it all on fire.

Will ad banners disappear from the internet because of Adblock and banner blindness?

Ad blocking grew by 41% in the 2015, and 10% of people added an ad blocker in the last quarter of 2016. You read that right. Not a 10% increase, but 10% of people, up to 38%. So now 4 out of ten people don’t even see banner ads at all.

30% of ad block users surveyed by Adobe in 2014 started ad blocking to remove a specific type of ad they found intolerable. While 45% didn’t want to see any ads.


Worst of all, most of the ads you see just aren’t relevant to you. That leaves little room for the minority of well-targeted, thoughtful and trustworthy ads.
The road to banner ad death has been long, but not unforeseen. 54% of people don’t click banner ads because they don’t trust them, and many, many more find them intrusive and annoying. Even worse, many people suffer from “banner blindness” where they just tune out all of the ads, and never look at them. The best targeted and designed ad will never reach these people.

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