SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast Moving Consumer Goods (FMCG) Industries in India
Fast Moving Consumer Goods (FMCG) is the fourth biggest sector in the Indian economy. There are three primary segments in the sector food and refreshments, which represents 19 percent of the sector; medical services, which represents 31 percent of the offer; and family unit and individual consideration, which represents the staying 50% offer.
FMCG market is relied upon to grow 5-6 percent in 2020. FMCG’s metropolitan segment developed by 8 percent, though, its rustic segment grew 5 percent in the quarter finishing September 2019, upheld by moderate swelling, increment in private consumption and country pay. Indian online basic food item market is assessed to surpass deals of about Rs 22,500 crore (US$ 3.19 billion) in 2020, a noteworthy hop of 76 percent over the earlier year.
FMCG organizations are hoping to put resources into energy productive plants to profit the general public and lower cost in the long haul. Dabur had plans to contribute Rs 250-300 crore (US$ 38.79-46.55 million) in FY19 for limit extension and potential acquisitions in the homegrown market.
The sector saw sound FDI inflow of US$ 16.28 billion during April 2000-March 2020. Investment goals identified with FMCG sector emerging from paper mash, sugar, fermentation, food handling, vegetable oils and vanaspati, cleansers, beautifiers, and toiletries businesses worth Rs 19,846 crore (US$ 2.84 billion) was implemented until December 2019. Developing mindfulness, simpler access, and changing way of life are the key development drivers for the consumer market.
The attention on farming, MSMEs, training, medical care, framework and expense discount under Union Budget 2019-20 was required to legitimately affect the FMCG sector. Activities attempted to expand the extra cash in the possession of average person, particularly from country regions, will be gainful for the sector.
Hence, it is motivational to have a study on the SWOT analysis of FMCG Industries.
Low operational costs.
Presence of established distribution networks in both urban and rural areas.
Presence of well-known brands in FMCG sector.
Deep roots in local culture & great understanding of consumer needs.
What are the 3 major segments of FMCG industry?
What are the challenges in FMCG?
Marketing. While the objectives of marketing have not changed, the strategies for achieving them are continually changing to meet consumer demand.
Environment and Sustainability.
Fragmented Supply Chains.
What are examples of SWOT strengths?
Distributor SWOT Analysis – Mind Map
Distributor SWOT Analysis
- Customer Database
- Product Dominance
- Sales Control and Direction
- Ongoing R&D
- Limited Finances
- Delivery Staff
- Customer Service
- Limited Supply Chain
- Limited Experience
- Limited Resources
- Weak Customer Database
- No Direct Marketing
- Poor Product Competition
- New Products
- High Profit Margin
- Global Expansion
- Agile Market Response
- Market Trends
- Political Movement
- Seasonal Demand
- Environmental Effects
- Negative Publicity
- Core Business
- Distribution Risk
What is SWOT analysis in marketing with examples?
What are threats before FMCG sector?
With investment approvals of up to 100 per cent foreign equity in single brand retail and 51 per cent in multi-brand retail, the market is expected to be crowded. Also, companies will be forced to spend aggressively on advertisement, which will only hurt the business in the long run.
What are the recent trends affecting FMCG companies?
Sustainability. Consumers are becoming more conscious of climate change and its impact on the environment.
Big Data & Analytics.
Internet of Things.
What are examples of brand weakness?
Lack of knowledge of particular software.
Lack of experience.
Inability to delegate.
Lack of confidence.
What are SWOT threats examples?
Social perception. With the rise of social media, consumers are increasingly aware of the business practices of the companies they support.
What are examples of opportunities?
Get help on projects.
Propose working groups.
Get testers for new ideas or products.
Create a team to work on an idea you have.
Share your expertise or best practices in a particular field.
What challenges does FMCG company face in developing new products and services?
The Marketing Challenge. The goals of marketing remain unchanged, but not the way in which these are reached.
Multichannel Sales Equality.
Efficient management of Prices and Promotions.
Opportunities of FMCG Industry.
The Customized Approach.
Threats of FMCG Industry
What are 4 general ways to increase sales?
- Increase the number of customers.
- Increase the average transaction size.
- Increase the frequency of transactions per customer.
- Raise your prices.
Online Marketing Leads the Way
The millennial and Gen Z consumers are filling in numbers as are their interesting arrangements of requests. An ongoing study expresses that they aremore intrigued to realize the encounters to share it on different online media stages.
Living in an advancedworld, web based marketing is certainly an approachto connect with the crowd. As everybody today is impacted by web-based media, it certainly gives a diagram to comprehend or know any particular about items.
So as to grow, the FMCG organizations ought to accentuate on experience sharing to draw in consumer consideration.
Health and Wellness
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of New Entrants.
Threat of Substitutes.
Summing Up in perspective.
Is SWOT analysis required on a Company Salesman?
If you want to succeed then be honest and critical on your weaknesses.
Be clear and realistic with your weaknesses like what is holding your business back, is it your workforce whose skills are not at par with your competitors.
Is your competitor financially stronger than you or has a better quality product than yours.
Gather all information and assess the weaknesses closely because it is best to know your weakness now and work on it.
Compare yourself to the best player in the market and see in what aspects you are lacking behind.
What is SWOT analysis of sales person?
What is the strength of a Salesman?
What are weaknesses of salesman?
What are your strengths and weaknesses as a salesperson?
What is the golden rule of sales?