Sales for Horeca is different from FMCG sales, let us list down some key sales strategies for both (Horeca and FMCG) respectively;

Here are some of the proven and highly recommended sales strategies for HoReCa (HORECA)!

 Provide online facilities — As we are all aware of the pandemic, it has become necessary to provide online facilities because most people will not step out of their house in this situation. You can offer online ordering and home delivery facilities to increase your sales. In this way, people can discover you easily. Moreover, it gives you a competitive advantage if you are new to the industry. The more convenient your process, the more sales you generate.

Prioritize sanitization — One thing that you need to understand is that you must make sanitization your ultimate priority. The situation has made it tough to gain the trust of your customers. People are afraid and to eliminate this fear, you can make videos of your sanitization process and post it on your social media.

Create an amazing ambiance — When people go out for dinner or lunch, more than food, they look for an ambiance that could release their stress and add some music to their boring life. Build a lively atmosphere, and to do this you can use dim lights, turn up the music volume, add a screen to watch football or cricket matches, etc.

 Use social media smartly — Social media is the platform where you can find most of your prospective customers. It helps you move ahead of your physical location. You can do a lot through social media — post tempting pictures of your best food, post videos of any events that you organized, offer vouchers and discounts exclusively to your followers conduct online contests, etc. This will help you attract a lot of customers.

 Focus on the existing customers — When you are running a restaurant, gaining the loyalty of your customers is necessary so that they keep choosing you over your competitors. People talk and if you gain their loyalty, they will recommend you to your friends, family, and colleagues.

Build your menu carefully — Keep changing your menu and prices according to the need of the situation. Remove the dishes that your customers stop ordering. Do not overprice your dishes, the reason for your low sales may also be the high price listed in your menu. So, make sure that you keep your pricing strategy in place.

 List yourself online — This is pretty obvious that people will not just go out, find you on the street and enter. Most of them will search for restaurants around them, check the menu & ambiance and then, decide whether they want to go there or not. So, it is crucial to list yourself online. Whenever someone searches for a restaurant around them, your name would pop up and you will have a fair chance to impress them with your tempting pictures and services.

Here are some of the proven and highly recommended sales strategies for FMCG!

 Encourage large purchases — If you want to increase your sales, encourage a larger purchase by your dealer. You can do this by offering them an extra commission or discount on larger orders. Take into consideration the fact that your dealer might want to offer discounts to their customers.

 Maintain a good reputation — You must maintain a good reputation in the market. Dealers would only buy your product is they are confident enough to receive the supply on time. After all, no one wants to face unhappy clients.

 Provide after-sales customer support — Reliability attracts most of the customers. People will buy from you again and again if they believe that they can rely on you. Giving a warranty on your products, good customer support, and after-sales service can be a great way to gain their trust. One happy customer would bring a few more customers whereas one unhappy one will make you lose many.

 Establish a good relationship — Maintaining good relations with your dealers and suppliers can prove to be beneficial during the time of crisis. This not only helps you get enough support but also to keep a good reputation in the market.

Offer free samples — If you have enough capital resources to invest in your business, you can offer free samples of your product to build trust. Even though this advertisement is a bit costly, but it can boost your sales to another level and give you tremendous results.

 It’s not the product — It’s not the product, it’s the benefits that people purchase. Improve the results that your product gives to the consumers and you will find your sales figures increasing automatically. Prepare a list of the benefits provided by your product and target the right audience.

Product Differentiation — FMCG sector offers the same kind of products from different brands. It is necessary to gain a competitive advantage and give your customer some sort of unique benefit compared to your competitor. It can be in the form of offers, discounts, or unique packaging.

 Attractive packaging — Remember, the look and feel of your product’s packaging make the first impression on the consumer’s mind. Make sure it looks attractive and grabs the attention of your probable customers. If the look and feel of your product are not good enough, people won’t even take the opportunity to try them out.

 Fix the right price –Research about the market price properly and then determine the price of your product. The value that your product offers should be worth the price. If your price is high, make sure you deliver high-quality products. Otherwise, you are going to lose a good number of customers. Do not keep your price too low, or else it will lose its value.