Fmcg Brands. Fmcd Consumer Products. Sales & Marketing


FMCG salesman’s top Ways to Measure Profitability (with formulas and explanations)

Every kindergarten is a successful business as both parent want to work nowadays

Wine and Liquor shop

Homestays or PG

Street food or Home made food hawking outlet in any market backed by social media promotion

Training courses  on how to become a Trainer

 Real Estate

Real estate remains one of the most profitable businesses globally. It includes buying, selling, and renting residential, commercial, and industrial properties. Real estate investing can yield high returns if properties are purchased at a low cost and sold at a premium. Moreover, rental properties provide a steady income stream.

However, this business requires significant capital and an understanding of market trends. Various factors, such as location, property type, market demand, and economic conditions, significantly influence profitability. Therefore, thorough research, careful planning, and sometimes professional advice are necessary before entering this business.


 IT and Software Services

The IT and software services sector has exploded with the rise of technology in every aspect of life. Companies providing software development, IT consulting, data analysis, cybersecurity, AI development, and other tech services often have high-profit margins.

This sector’s success stems from the increasing reliance of businesses and individuals on technology. However, it’s crucial to note that this industry is continuously evolving, so staying updated and adapting to the latest technologies and market trends is essential for maintaining profitability.



With the rise of the digital age, e-commerce has become incredibly profitable. Whether selling products or services, businesses can reach a global customer base with less overhead than a traditional brick-and-mortar store.

To succeed in e-commerce, businesses need a user-friendly website, a reliable supply chain, effective digital marketing strategies, and excellent customer service. Understanding consumer behavior and trends is also crucial for success.


 Healthcare and Senior Care Services

With an aging global population and the constant demand for healthcare services, businesses in the healthcare sector often see high profits. This industry includes home health care, senior living facilities, medical equipment supply, telemedicine, and healthcare consulting services.

Providing quality services and staying compliant with healthcare regulations is vital in this industry. Additionally, with advancements in medical technology, businesses in this sector must adapt to provide modern, efficient healthcare solutions.

 Renewable Energy

As sustainability becomes more crucial, the renewable energy sector has seen significant growth. Businesses in this sector include those that produce or sell solar panels, wind turbines, or other renewable energy technologies. They also include renewable energy consulting or installation services.

Although starting a business in this sector may require a significant initial investment, the potential for profitability is substantial due to increasing demand for clean and renewable energy sources.


 Consultancy Services

Business, financial, legal, and management consultancy services also tend to be highly profitable. Companies and individuals are willing to pay a premium for expert advice and strategies that can help them navigate their respective fields successfully.

In consultancy services, your knowledge, skills, and credibility play a significant role in your success. Building a robust network and maintaining a good reputation are crucial.

Fitness and Wellness

The fitness and wellness industry has expanded rapidly in recent years. This sector includes fitness centers, personal training, yoga or meditation classes, wellness retreats, and health-related products.

Businesses in the fitness and wellness sector must stay on top of trends and adapt their offerings to meet the changing demands of consumers. Additionally, providing personalized, high-quality service can significantly enhance profitability in this sector.


Another high-risk, high-profit business is real estate investing. Purchasing and managing rental properties can be a lucrative venture, but it also comes with the risk of property damage, tenant disputes, and market fluctuations. However, with careful research and management, real estate investing can provide a steady stream of passive income and long-term wealth.

Finally, starting a tech startup can be a high-risk, high-reward business venture. The tech industry is constantly evolving, and startups face intense competition and the risk of failure. However, successful tech startups can quickly become household names and generate enormous profits.

While these businesses come with a high level of risk, they also offer the potential for significant profits. With careful research, planning, and management, entrepreneurs can successfully navigate these industries and reap the rewards.

Happy Smiling Couple.

The formula for calculating profit is:

Profit = Total Revenue – Total Expenses

In other words, profit is the amount of money that remains after subtracting all of the expenses related to producing and selling a product or providing a service from the total revenue generated by that product or service.

Total revenue is the sum of all sales or income received from customers or clients, while total expenses include all costs associated with producing or delivering the product or service, such as materials, labor, rent, utilities, and taxes.

If the total revenue is greater than the total expenses, then the result will be a positive profit. If the total expenses are greater than the total revenue, then the result will be a negative profit, otherwise known as a loss.


Set Clear Objectives:

Define specific, measurable goals for your business initiatives. This could include increasing revenue, reducing costs, improving customer satisfaction, or achieving specific performance targets. Clear objectives provide a basis for measuring ROI.


Identify Key Performance Indicators (KPIs):

Determine the relevant KPIs that align with your objectives. These could include metrics such as sales revenue, gross margin, customer acquisition cost, customer lifetime value, conversion rates, or cost savings.

Establish Baseline Metrics: Before implementing any changes or initiatives, establish baseline metrics to measure your current performance. This provides a benchmark against which you can assess the impact of future investments.

Track Investments:

Keep detailed records of the investments made in various areas of your business, such as marketing campaigns, technology upgrades, employee training, or process improvements. This includes tracking the cost and duration of investments.

Measure Outcomes:

Regularly measure and analyze the impact of your investments on the identified KPIs. Compare the post-investment performance against the established baselines to determine the ROI. This could involve conducting periodic reviews, analyzing financial statements, or utilizing analytics tools.


Calculate ROI:

Calculate the ROI by comparing the return or benefit gained from the investment to the cost of the investment. The formula for ROI is: ROI = (Net Profit / Investment Cost) x 100. This calculation provides a percentage that represents the return on each dollar invested.

Continuously Improve:

Use the insights gained from ROI analysis to identify areas for improvement. If certain investments have a low ROI, evaluate the reasons and make necessary adjustments. Similarly, identify successful investments and consider allocating more resources to those areas.


Consider Long-Term Impact:

ROI analysis should consider both short-term and long-term impacts. Some investments may yield higher ROI over a longer period, so it’s important to assess the time horizon for measuring returns.

Communicate and Align:

Share ROI findings and insights with relevant stakeholders, such as management, investors, or departments involved. This helps ensure alignment and informed decision-making based on ROI data.


Adapt and Iterate:

Review and refine your ROI measurement approach based on feedback and changing business needs. Continuously adapt and iterate your measurement processes to improve accuracy and relevance.

By following these steps, businesses can effectively measure ROI and make informed decisions to maximize profitability. It’s crucial to regularly monitor and reassess investments to ensure they align with business objectives and generate a positive return.

Fmcg-Sales-Man jobs Helping out a customer to find a solution

Let’s understand the difference between Net Profit & Gross Profit with an example of Chaiwala’s Tea Stall.

Gross Profit –

Let’s understand what is Cost Of Good Sold in the illustration below.

Now that we know what is COGS, let’s get to the definition of Gross Profit in below image.

Net Profit –

Continuing with our Chaiwala reference, let’s understand what is Net profit & how it’s different from Gross Profit.

If you are interested in understanding other metrics required to select a stock for investing, you can check our free stock markets courses available on iTribe app. More info in my bio.

Let’s assume Chai wala is running a Tea Stall and making profits out of it. One fine day, one of his friends ask him – “How much profit do you make”

The Chai wala knows there are multiple ways in which he can formulate his profits like Gross Profit, EBIT, EBITDA.

For now, we will stick to Gross Profit & EBITDA.


Before we understand what is Gross Profit, we need to know what is Cost Of Good Sold (COGS)

So here is explanation of COGS with an example of Chaiwala’s business.

Now let’s see what is Gross Profit –



Now it’s time to understand EBITDA & how it is different from Gross Profit.

EBITDA = Revenue – Raw Materials – All costs except Depreciation


In Chai Wala’s case, let’s assume following figures (you can ignore EBIT mentioned in the images below) –

Moreover one should note another difference between these two metric –

By comparing the difference between what a company pays to make a product and how much it earns for each product, gross profit calculations can determine how efficiently a company uses its labor. On the other hand, EBITDA calculations focus on the operating efficiency of a company by looking only at operational costs that the executives have control over.

Revenue: Revenue is the amount of money a company earns from selling goods and services. Revenue can be broken down into two categories: gross revenue and net revenue. Gross revenue is the total value of what a company sells, before any discounts or allowances. Net revenue is the total value of what a company sells, after those discounts and allowances are taken out. As an example, if a company makes $10 million in gross sales but spends $1 million on operating expenses, then it only has $9 million in net revenue.


Net Income:

Net income is the difference between gross income (receipts) and operating expenses (expenses). Operating expenses include things like sales taxes, salaries, general costs of doing business, and so on. The most common way to calculate net income is to subtract operating expenses from gross income. So in the case where a company makes $10 million in gross sales but spends $1 million on operating expenses, then it only has $9 million in net income.

Profit Margin:

Profit margin is the ratio of net income to revenue, which shows how much profit a company makes on each dollar of sales. Net income is calculated by subtracting operating expenses from gross sales. Operating expenses include things like sales taxes, salaries, general costs of doing business, and so on. The most common way to calculate profit margin is to subtract operating expenses from gross sales – this gives us the difference between revenue and operating expenses. Then we divide that by revenue to get profit margin.



How does Lenskart make profit and keep prices low?


Direct-to-consumer model: 

Lenskart sells directly to consumers through its website and mobile app. This allows them to save on costs such as rent and staffing, which can be significant for a brick-and-mortar retailer. In addition, Lenskart is able to collect customer data directly through its website and app, which they can use to improve their marketing and product offerings.

For example, Lenskart uses data to identify which products are most popular with customers and to target their marketing campaigns accordingly. They also use data to improve their website and app, making it easier for customers to find the products they are looking for and to make a purchase.


Efficient supply chain: 

Lenskart has a highly efficient supply chain that allows them to get products to customers quickly and cheaply. They work with a network of suppliers around the world to source the best quality products at the lowest possible prices. In addition, Lenskart has a centralized warehouse that allows them to quickly and efficiently ship products to customers all over India.

Lenskart’s supply chain is so efficient that they are able to deliver products to customers within 48 hours of placing an order. This is a major advantage over traditional brick-and-mortar retailers, who can often take several days or even weeks to deliver products.

Fmcg Distribution Pictorial of various process involved.

Mass customization:

 Lenskart offers a wide range of customizable eyewear options, which allows them to appeal to a wider range of customers. For example, customers can choose from a variety of frame shapes, sizes, and colors. They can also choose from a variety of lens types, including prescription lenses, sunglasses, and contact lenses. This level of customization allows Lenskart to offer a product that is perfect for every customer.

Lenskart’s mass customization capabilities are a major competitive advantage. They allow Lenskart to offer products that are not available from traditional brick-and-mortar retailers. This has helped them to attract a wider range of customers and to grow their business rapidly.



Lenskart uses technology to streamline its operations and improve efficiency. For example, they use a virtual try-on tool that allows customers to see how different frames look on their face before they buy them. This tool has been very popular with customers, as it allows them to try on a variety of frames without having to visit a physical store.

In addition, Lenskart uses data analytics to improve its marketing and product offerings. For example, they use data to identify which products are most popular with customers and to target their marketing campaigns accordingly. They also use data to improve their website and app, making it easier for customers to find the products they are looking for and to make a purchase.

Which-brand-of-Jeans-Did-you-wearin the 1970's.

Strong brand:

Lenskart has built a strong brand reputation for being a reliable and affordable source of eyewear. This allows them to charge a premium for their products without losing customers. Lens kart has achieved this by offering high-quality products at competitive prices, as well as by providing excellent customer service. In addition, Lenskart has been featured in a number of national and international publications, which has helped to raise its profile and credibility.

Lenskart’s strong brand is a major competitive advantage. It allows them to charge a premium for their products without losing customers. This has helped them to grow their business rapidly and to become one of the leading eyewear retailers in India.

As a result of these strategies, Lenskart has been able to grow rapidly and become one of the leading eyewear retailers in India. In 2022, the company reported a revenue of ₹1,800 crore (US$220 million).



 FMCG Salesman’s Ways to Measure Profitability (with formulas and explanations)


 Gross Profit

Formula → Total Revenue – Cost of Goods Sold (COGS)
What it means → This tells you how much is left after each sale


Formula → Net Income + Interest Expense – Interest Income + Taxes + Depreciation + Amortization
What it means → Earnings before interest, tax, depreciation & amortization

 Net Operating income

Formula → Gross Profit – Operating Expenses
What it means → The profit derived from a company’s regular business activities


 Net Income

Formula → Revenue – COGS – Operating Expenses + Other Income – Other Expenses
What it means → Bottom line profit after subtracting all expenses from all income

 Net Income Margin

Formula → Net Income / Revenue
What it means → Percentage of revenue that remains after deducting all expenses, including taxes and interest.

 EBITDA Margin

Formula → EBITDA / Revenue
What it means → Your % of revenue that’s left over as EBITDA


 Gross Profit Margin

Formula → Gross Profit / Revenue
What it means → Percentage of revenue that exceeds the cost of goods sold.

 Return on Investment (ROI)

Formula → Net Profit / Total Investment
What it means → The return on investment capital invested in a business.

 Return on Equity (ROE)

Formula → Net Income / Shareholders’ Equity
What it means → The return on equity invested in a business.


 Return on Assets (ROA)

Formula → Net Profit / Total Assets
What it means → How effectively a company is using its assets to generate profit.

Net Other Income

Formula → Other Income – Other Expense
What it means → The net profitability of your other income / expense items, not related to your core business

 Earnings per Share (EPS)

Formula → Net Profit / Total Shares Outstanding
What it means → The portion of a company’s profit allocated to each outstanding share of common stock.


 Operating Profit Margin

Formula → Operating Profit / Revenue
What it means → The percentage of revenue that remains after deducting operating expenses.

Price-to-Earnings (P/E)

Formula → Price per Share / EPS
What it means → The relationship between a company’s stock price and its earnings per share.

 Return on Capital Employed (ROCE)

Formula → Operating Profit / Capital Employed
What it means → A company’s ability to generate profits from the capital it has invested in its business.

Tips Tricks and Trends to increase profit margin

Foot Note.

While these businesses offer high-profit potential, it’s important to note that profitability heavily depends on the execution of your business idea, management, and the market condition. It is crucial to conduct a thorough feasibility study before starting a business.

Successful businesses often solve a problem or fulfill a need in the market. Therefore, understanding your target market and delivering value is key to profitability. Moreover, investing in marketing and maintaining good relationships with customers can also significantly enhance a business’s success and profitability.

It’s also crucial to remember that while profitability is important, it’s not the only measure of a successful business. Building a sustainable business that aligns with your values, interests, and lifestyle should also be a priority.


Team DigitalGumma

A Professional Team Of Over 25 years of experience in Sales & Marketing operations, Channel (Direct & Indirect) Development and Distribution, and Key Account Management in the FMCG Sector. AREAS OF EXPERTISE Sales & Marketing: Conceptualizing and implementing sales promotional strategies as a part of brand building and market development effort. Business Development: Handling infrastructure development of sales & distribution systems and increasing coverage & penetration to have maximum market share. Channel Management: Identifying and networking with financially strong and reliable dealers/channel partners, Super Stockist, C&F resulting in deeper market penetration and reach. Ensuring cost-effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel. Evaluating performance & monitoring distributor sales and marketing activities. website has everything you need to create a fully personalized, high-quality free showcase website. Get the word out about all the amazing things you’re doing. Easily email your contacts or share on social media to tell everyone you know. Sell Anything Anywhere To Anyone. is a business development platform motivated to ideate connect propagate to millions of users worldwide. Create a beautiful, professional web presence. Our expert team members collaborate across digital marketing specialties to produce powerful results. Build your next digital marketing plan utilizing the latest internet technology, explode your online presence with a Fully Managed SEO program, and maximize your profits.

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