Consumer buying surge in FMCG products and the joy in shopping during festivals
How Do Festivals Influence Fashion And Consumer Buying Patterns In India?
The best time to boost sales….
The festive season appearance towards dear customers is attractive and encouraging to buy more and more products. There are various festive holiday shopping days which are Black Friday, Cyber Monday, Christmas Eve and New Year eve. Among these festive holiday shopping days Black Friday & Cyber Monday are the biggest shopping days.
Here are some tips to increase sales during this festive season:
What will a consumer consider when buying goods?
what will a consumer consider when buying goods?
Most important things that a consumer considers in buying goods.
1. Does the product answer a need?
2. Is the product the best option compared to the alternatives?
3. What kind of reputation does the product have? What about the brand?
4. What are the pitfalls of buying the product? Are the risks worth it?
5. Does it fit the budget?
It all comes down to how well you know your users and how well you have crafted your sales strategy as you have to get ahead of your competitor and standout.
Precise report based upon visitor’s geographic/demographic habitat which will help you to segregate your user to whom you should offer a higher-end product and whom you should offer a complimentary product.
Depending on what kind of product the consumer is trying to buy, there may also be more specific questions, like what are the product specifications and do these specs coincide with what the buyer needs.
What is the best time for businesses to offer sales, either on off season or peak season?
Seeing Muslims distributing sweets to Hindus.
I would like to keep in contact with my customers and businesses. By doing this you are always on top of mind with the customer. From there you can always ask when they need your help and support and when to follow up.
Usually customers in peak season are busy trying to get work done but something emergencies come up that you could help support. Or they help give you insight into what you can help them with in the off season.
Why is the holiday sales season better for buying products?
You only have so much space in your suitcase and you’ve already got your holiday clothes, wash kit, shoes, books to read on the beach or the deck of your cruise ship etc. in there. If you buy products during the holidays you’ve then got to lug extra stuff back with you.
Can’t avoid buying extra things during the holidays, enough souvenirs around the place and duty free drinks etc,often no cheaper than supermarket prices.
How do companies sell their products on heavy discounts during seasonal sales?
There exist four types of Consumers:
Need Based customers
Discount consumer has eagerness and patience to make purchase only during sales. Its easy for the brand to skim the discount and call for the Sale.
There is a major calculaion running to check for the ROI and finalize the discount factor. Calculation includes production pricing on economies of scale, inventory management price, supply change management etc.
Are there any products that are way cheaper off season?
For instance I need a new pair of snow boots ..do you want to guess what a new pair of snow boots will cost?
Everything is cheaper off season
When are end of season sales exactly?
In Europe, there are big (end of season) sales around mid August. The goal is to clear the spring/summer inventory in preparation for the Fall season.
Another big sale is typically at the end of winter, to prepare for spring and summer.
In the US, new car models are available in October, so, from Oct. to January, car dealerships offer special pricing to the last year models.
Black Friday shopping in stores craters 52% during pandemic as e-commerce sales surge
“Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic,” said Brian Field.
Online spending on Black Friday surged 21.6% to hit a new record, according to data from Adobe Analytics.
Traffic at stores on Black Friday 52.1% as Americans by and large heading to malls and queuing up in lines for shopping.
The Covid pandemic has pushed a record number of consumers to shop online, instead, as retailers place many of their top holiday doorbuster deals online and encourage shoppers to buy on the web and then pick up purchases curbside. World over Disease Control and Prevention recommended that citizens shop online during all festivals and the day after Thanksgiving.
The typical peak time for shopping on Black Friday remained the same this year, hitting at about 2 p.m., Sensormatic Solutions said.
On Thanksgiving Day, many retailers including Walmart and Target stores across the U.S.
Japan, Belgium or otherwise, this is a very socially proactive measure and think it’s genius
In Super markets as well, where you get 30% off meat and other items that are close to the BB date. Can’t help but think that 5% is a bit low though, especially if it’s being thrown out anyway.
Here it’s 30% or 50% depending on the date or product.
Lots of supermarkets and regular stores do TooGoodToGo as well.
How do I increase sales during this festive season?
What are the factors to boost sales during a festive season?
Discounts, Discounts, Discounts
This is a question that must be running in the mind of every eCommerce marketer/ business holders at the moment. Festive season is an opportunity for all those marketers who are waiting for the boost in their sale. As most of the consumers shop online, the planning and strategy becomes the most important part for the sale point of view. You have to engage your customers and this will be only possible when you will get to know about, how to engage your customers, with different types of holiday marketing strategy, that definitely going to help you to edge over your competitors.
Why Should You Include Video In Your Holiday Marketing Campaign?
Key Aspects of a Successful Holiday Marketing Strategy
Setting Up Goals in display of facilities for all.
Monitor Your KPIs
Mobile Marketing Strategy Best Practices
How Can Flash Sales Promotions Make Your Holiday Marketing Strategy Successful?
What are some creative ways to boost up website’s sales fast?
With a sales funnel that has an upsell and downsell.
In order to create a sales funnel, you need to first understand few terms and methodology –
Front End Product – This is the main product which your customers will see in the first instance. Upon successful purchase of this product, your customer will move forward in the sales funnel.
Upsell Product – Upsell product is described as the subsequent product in the sales funnel which the customers will see (after redirection) after the purchase of Front End Product.
Downsell Product – After the purchase of Front End Product, the customer will land on the Upsell Product. If he/she decides to purchase the Upsell Product, then he will move forward in the funnel. Similarly, if he decides to skip the Upsell Product then he may get redirected to the next product, labeled as Downsell Product.
How can I increase online sales this Festival Season?
Here is a list of the seven best strategies that can help you increase your sales this festive season:
Dedicated Landing Page
Create Co-Branding Networks
Social Media Push
Surprise gifts with purchases
As the Diwali festive season rolls in, use these strategies, and you will be pleasantly surprised to find the sales for your online business booming!.
What is the best discount to offer to increase sales on your website?
Free shipping is always the best discount.
Free shipping with no minimum purchase
Free Shipping on Orders of X Over Y Dollars
Free Shipping, No Minimums required for free shipping.
Free Shipping – Spend X and Receive Free Shipping
FREE SHIPPING ON ALL ORDERS (no min spend) for a limited time only!
Buy this product and get free shipping!
How Can An Offline Marketing Campaign Help You?
In the era of online shopping, what products do you want to touch and experience before buying?
Clothes, furniture,bedding and anything scented. and stuff thats quite color-oriented like makeup or nail polish.Exactly. You need to be able to feel it, the thickness, stitching, the finish. You can’t gauge the quality from a small picture accompanied by a brief description.
Treasure customer reviews online, gives many a rough idea of whether an item might be worth a risk, but it has to be something really like the look of, else no chance.
I know what you mean by it being more satisfying! But there are a couple of main reasons…
Browsing! -Getting a feel for something before i buy it! -Those cute independent shops! -Enjoying being out and about! -If i change my mind about something i can just put it back before i buy it! (Happens all the time!) -Fresh food shopping!
Many may be lying if they didn’t enjoy showing off the outfits they put together…
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