Fmcg Brands. Fmcd Consumer Products. Sales & Marketing


Can a fmcg wholesaler make money buying and selling products

The wholesaler can be thought of as a middleman who buys products in large quantities and resells them to the retailers for a profit. He or she serves as a connection between a manufacturer and a retailer. Wholesalers purchase items at low prices and market them to consumers at higher prices since they buy directly from the manufacturer or supplier of goods. As a result, the remaining sum is a source of income.


A wholesaler sells bulk amounts of their goods to customers, allowing them to get a better deal than if they bought individual products. In this case, the wholesaler saves a lot of money by purchasing vast amounts of products. The wholesaler is rarely involved in the production of a commodity, preferring to concentrate on distribution. The term “wholesale” refers to large-scale purchases. Wholesalers may specialize in selling a variety of goods to other companies, government agencies, and hospitals. These institutions then use goods for their own purposes.

The classic role of wholesaler is as such:
Manufacturer — wholesaler — retailer — buyer
Manufacturer — wholesaler — bulk buyer

How do wholesalers make money? It is simple: buy low sell high.

In a nutshell, wholesale refers to a type of business in which wholesalers buy bulk products directly from manufacturers and then resell them to other business users. Wholesalers are mainly divided into three types: traders, agents and manufacturers’ sales branches and offices. They differ in the nature of the services or products offered wholesale. However, they all have their own advantages. Wholesale can increase brand awareness, while retail tends to have higher profit margins.


Why don’t manufacturer sell their product directly to retailer or buyers?

 It is too complicated. The supply chain management, customer service,etc. would take much energy and knowledge about local market.

 Sometimes wholesaler pay in advance so that manufacture could have better cash flow.

Wholesale refers to two possible business models. Companies can buy large quantities of goods directly from manufacturers, store them, and then sell them. Or wholesale refers to an enterprise that produces its own products and sells them directly to retailers, who then sell the products to end users.


Wholesalers purchase goods from distributors and pass them on to retailers for sale to end users. Wholesale merchandise suppliers source popular products to ensure that they can provide retailers with the latest merchandise. When a trend is determined, wholesalers will select the most cost-effective products from many manufacturers and distributors for research and purchase. Then, wholesale operators supply these products to retail companies for purchase.

Remember, your reason for starting a business is to make money, so you must make sure to buy from a source that allows you to make the most profit. There are different suppliers that can make you maximize profits or maximize profits. In this case, you may need to consider buying directly from a larger supplier or manufacturer.

For example, FashionTIY, they provide cheap prices, and a wide range of products, their product quality, flexible MOQ, after-sales service and personalized customized services are guaranteed.

They have no minimum order quantity limit, enjoy the wholesale price, the minimum order quantity is 1 piece, whether it is personal purchase or wholesale, it is very cost-effective. If there is a product quality problem, they can also provide up to 30 days of after-sales service.

4 ways you can earn profit through e-commerce sales.


Buy the product at large wholesale discounts and then resell it with a markup that you keep as commission. Medical distributors are an example of this. They buy in really large quantities and then sell in smaller quantities for a higher price. Amazon re-sellers may also do this.

Become a licensed seller for the manufacturer. When you sell a product online, you earn a commission for that sale.

Charge a fee for manufacturers to advertise with you. You keep the marketing fee and the manufacturer keeps their earnings. Alibaba uses a model very much like this.

Charge a fee to the buyer for the transaction. Not sure I’ve seen this in a wholesale business but Ticketmaster is an example company that does this.

Usually 7%- 13% or even low-high as its depend on many factors, because without understanding the business type its difficult to state good profit margin .So some of conditions based profit margins like –

Industry with Low competition – Yes, you can earn good profit margin of around 13% – 17% of profit.

Industry with High competition – If you come under this industry then you may expect below 11%.

Large Scale Manufacturing – Okay, if you are large scale manufacturer then forget above two points, you will earn 2% – 5% of profit.

From where you’re Sourcing – Definitely your sourcing location or country has predominant impact on overall profits ( it may increase or decrease profit).

Where you are selling – Same impact as above, selling in low competitive area(country, state) or high ?

Other factors – Uniqueness, service quality, product quality, demand etc.

Depending on the industry most wholesalers take credit from their suppliers and demand payment on delivery from their customers.

Probably the best known type   is the ‘Cash and Carry’ Metro, Jio Mart, WalMart,Croma,lenscart,Myntra,Amazon wholesalers who supply small independent retailers.

They take 90 to 120 days to pay the manufacturers of say tinned beans but the shopkeepers who get their stock in the warehouse pay cash when they collect the tins and take them to their retail outlets.


So you can see it is a bit of a juggling act that can be very profitable if you get it right because you are using someone else’s money for ‘free’ and no need to go to the bank to finance your business.

Other businesses get more creative  to go to to get working capital.


Borrowing against work in progress is used with manufacturing and other physical product manufacture but it is expensive and sucks the business dry in the end as the profitability is very often not there to let it work.

The bottom line is that after working for a while the wheels come off the set up and as there is no real cash in the system or profit the whole set up goes bust.


How to become a wholesaler?

Wholesalers are mainly engaged in buying and storing products in bulk. How to successfully wholesale goods? Next, we will walk through the key procedures of becoming a wholesaler step by step.

Social-media a channel for fmcg brands

Acquire wholesale-related knowledge

The first step in starting your wholesale journey is to ask yourself “How do I sell wholesale products?”. It is about learning the basics of wholesale such as accounting rules, business management regulations and most importantly, understanding the legal terminology of the industry you want to work in.


Determine the scope of the product or service

Once you have some basic business knowledge, the next step is to decide which product categories to offer. In theory, you can sell basically anything related to the restaurant business, but the reality is that choosing the most efficient and familiar range of products or services should be the easiest to manage.

 Assess the profitability of the industry

The profitability of the industry can be assessed by conducting market research annually on the market size and total revenue of the relevant market. This market information is very useful in judging whether a wholesale business is worth running. As a wholesaler, it is inevitable to negotiate with manufacturers and contact different logistics companies separately to obtain purchase price and shipping cost.


 Choose your own inventory management software

Many wholesalers sell wholesale products online. That’s why we need inventory software. There are tons of software for inventory management and tracking on the market. Among many order management software, choosing the right software often requires comparison and testing. Most inventory management software has standard features such as real-time sales tracking, order and inventory management.


 Find potential customer groups

How to sell wholesale products? The answer is to find your own customer base. One of the most popular ways to search for potential customers is to refer to your competitors. By building a SWOT matrix, you can better evaluate and compare the business you are starting with that of your competitors. Try to reach out to similar customer groups and interview their needs. At the same time, consider how you can fill current holes in the products or services offered by your competitors.

At the same time, it is also possible to reach the public through marketing distribution channels, either through traditional marketing channels (brochures and TV commercials) or innovative marketing channels (social media platforms).

 Open a business bank account

Most business owners open a bank account by opening a business checking account. Setting up a business bank account is crucial because you can easily manage your funds. Gather the required documents such as proof of registration for the wholesale business and your identity. With the advancement of technology, it is possible to set up a business bank account online or in person. Finally, deposit the funds you have into the account and start managing your business!


 Consciously manage the warehouse

After all the preparations are done, when it comes to warehouse management, space utilization and inventory accuracy are key. As a beginner in wholesale business, the first warehouse you rent may not be very spacious due to limited budget. In limited warehouse areas, the utilization of shelves and space becomes very important. It is recommended to evaluate warehouse racking and space utilization to ensure there is no excess space.


In addition to space utilization, inventory accuracy is also essential. In fact, 97% inventory accuracy is a good benchmark. To increase this percentage, wholesalers need to track the inflow and outflow of inventory to make sure everything is in order. Of course, you can even hire someone to do the work for you if the budget is not so limited. Therefore, you can pay full attention to finding potential customers, which directly generates revenue.

Reliable supplier

Those looking for the most unique wholesale product range should check out leading wholesaler websites of products. Here you will get the best quality products at fairly cheap wholesale prices.

Wholesalers contribute 60 to 70 % of the distribution business of FMCG and they reach out to most of the retailers which the distributors can’t especially in the open market and in a remote coverage areas , and they are used to win competition in trade by their weighted buying nature.

Team DigitalGumma

A Professional Team Of Over 25 years of experience in Sales & Marketing operations, Channel (Direct & Indirect) Development and Distribution, and Key Account Management in the FMCG Sector. AREAS OF EXPERTISE Sales & Marketing: Conceptualizing and implementing sales promotional strategies as a part of brand building and market development effort. Business Development: Handling infrastructure development of sales & distribution systems and increasing coverage & penetration to have maximum market share. Channel Management: Identifying and networking with financially strong and reliable dealers/channel partners, Super Stockist, C&F resulting in deeper market penetration and reach. Ensuring cost-effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel. Evaluating performance & monitoring distributor sales and marketing activities. website has everything you need to create a fully personalized, high-quality free showcase website. Get the word out about all the amazing things you’re doing. Easily email your contacts or share on social media to tell everyone you know. Sell Anything Anywhere To Anyone. is a business development platform motivated to ideate connect propagate to millions of users worldwide. Create a beautiful, professional web presence. Our expert team members collaborate across digital marketing specialties to produce powerful results. Build your next digital marketing plan utilizing the latest internet technology, explode your online presence with a Fully Managed SEO program, and maximize your profits.

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